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"Air Quality Alert" ...Air quality alert in effect from 2 PM this afternoon to 10 PM EDT this evening... The New York state department of environmental conservation has issued an air quality health advisory for the following counties... Richmond...Kings...Queens...New York...Bronx...Westchester... Rockland...Nassau...Suffolk. In effect from 2 PM this afternoon to 10 PM EDT this evening. Air quality levels in outdoor air are predicted to be greater than an air quality index value of 100 for the pollutant of ground level ozone. The air quality index...or aqi...was created as an easy way to correlate levels of different pollutants to one scale. The higher the aqi value, the greater the health concern. When pollution levels are elevated...the New York state department of health recommends that individuals consider limiting strenuous outdoor physical activity to reduce the risk of adverse health effects. People who may be especially sensitive to the effects of elevated levels of pollutants include the very Young, and those with pre-existing respiratory problems such as asthma or heart disease. Those with symptoms should consider consulting their personal physician. A toll free air quality hotline has been established so New York residents can stay informed on the air quality situation. The toll free number is: 1 800 5 3 5, 1 3 4 5. 1014 am EDT Tue Sep 2 2014 ...Air quality alert in effect from 2 PM this afternoon to 10 PM EDT this evening... The New York state department of environmental conservation has issued an air quality health advisory for the following counties... Richmond...Kings...Queens...New York...Bronx...Westchester... Rockland...Nassau...Suffolk. In effect from 2 PM this afternoon to 10 PM EDT this evening. Air quality levels in outdoor air are predicted to be greater than an air quality index value of 100 for the pollutant of ground level ozone. The air quality index...or aqi...was created as an easy way to correlate levels of different pollutants to one scale. The higher the aqi value, the greater the health concern. When pollution levels are elevated...the New York state department of health recommends that individuals consider limiting strenuous outdoor physical activity to reduce the risk of adverse health effects. People who may be especially sensitive to the effects of elevated levels of pollutants include the very Young, and those with pre-existing respiratory problems such as asthma or heart disease. Those with symptoms should consider consulting their personal physician. A toll free air quality hotline has been established so New York residents can stay informed on the air quality situation. The toll free number is: 1 800 5 3 5, 1 3 4 5. -- Tuesday Sep.02 14,01:36 PM Weather  |  LIRR  |  Traffic  |  Traffic Cams |  Weather News

 

MTA Releases Limited Edition Super Bowl MetroCards

Sports & Recreation, Local News, Seasonal & Current Events

Football fans rejoice – subway commuters can now have a reminder of this year’s big game in right in their pockets.

The Metropolitan Transportation Authority will be playing an integral role in this year’s Super Bowl XLVIII, and to celebrate, they have released a series of limited edition Super Bowl MetroCards.

The cards were produced as part of a partnership between the MTA and the New York/New Jersey Super Bowl Host Committee, and will be randomly distributed at 400 of the subway system’s 468 stations.  There are four different cards with unique images on the front and the same text on the back: “Together, the National Football League and the New York/New Jersey Super Bowl Host Committee are bringing the greatest game to the greatest region.”

One million Super Bowl MetroCards will be printed – 250,000 of each version, but simply buying a MetroCard does not guarantee that the customer will receive a Super Bowl version.  The limited edition cards will instead be mixed among standard MetroCards at MetroCard vending machines, since millions of MetroCards are printed and purchased monthly

“There’s no better region to host the Super Bowl and no better way to celebrate and promote that fact than by saying it on a MetroCard,” said Paul J. Fleuranges, MTA's Senior Director of Corporate and Internal Communications, in a press release. “The front of our MetroCards has really become a game-changer as a new, innovative medium to advertise.”

The MTA has taken advantage of the cards for advertising purposes since 1995.  The Super Bowl MetroCard campaign is the tenth ad campaign in the history of the MetroCard.

The cost of putting an ad on the back of MetroCards is 18¢ to 51¢ per card, depending on how many cards are purchased, which can run advertisers between $25,500 and $450,000. Advertisers like the Super Bowl Host Committee can use both the front and back of cards with minimum print runs of 250,000 cards at a rate of 25¢ to 45¢ per card.

Football fans have until February 3 to get their hands on the limited edition cards, as that is the last date that they will be stocked in MetroCard machines.

[Source: Metropolitan Transportation Authority]

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