Weather Alert  

WINTER STORM WATCH IN EFFECT FROM FRIDAY EVENING THROUGH SATURDAY EVENING * WHAT...Heavy snow possible. Total snow accumulations of 6 to 12 inches possible. Winds could gust as high as 45 mph. * WHERE...Portions of northeast New Jersey, southern Connecticut and southeast New York. * WHEN...From Friday evening through Saturday evening. * IMPACTS...Travel could be very difficult. Gusty winds could bring down tree branches. * ADDITIONAL DETAILS...There continues to be greater than usual forecast uncertainty with the track of this storm, and the axis of heaviest snowfall may shift in subsequent forecast updates. Sales Bloom, but not Income

The Carle Place-based company's revenues are rising, but not income as it invests more in marketing and tech.

Print Email

This is one of the best-selling bouquets at 1-800-Flowers-com, where revenue is up.

Roses aren’t the only things that are red: these days So was  in its most recent quarter, although the company was distinctly in the black for the full year.

The Carle Place-based company widened its fourth quarter net loss to $8.3 million from $8.2 million a year ago, while revenues grew 12.8 percent to $259.4 million from $229.9 million.

That was boosted by the shift of Easter holiday into the fourth quarter from the third a year ago.  attracted nearly 1 million new customers, or 952,000, during the fourth quarter, as  2.2 million customers placed orders, including  57.1 percent who were repeat customers.

The company’s annual net income slipped to $34.8 million from $40.8 million, as revenues rose 8.4 percent to $1.25 billion. 

The company attracted 3.1 million new customers during the year as 7.2 million customers placed orders, including 57.3 percent who were repeat customers.

1-800-Flowers pointed to “strong growth across all three of the company’s business segments” as revenues grew.

But marketing and sales cost for the quarter rose to $77.9 million from $67.1 million a year ago, and technology and development expenses rose to $11.1 million from $10.2 million a year ago.

General and administrative costs also rose to $23.2 million from $19.3 million a year ago as total operating expenses increased to $117.2 million from $104.4 million a year ago.

CEO Chris McCann said the company had been “investing behind our lead Harry & David and brands” and he is pleased to “have exceeded our growth targets.”

“We will continue to invest in strategic marketing and merchandising programs across our brands,” McCann said, “as well as in innovations that enhance our number one product – customer experience.”