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TROPICAL STORM ISAIAS MOVING NORTHWARD ALONG THE EASTERN SEABOARD This product covers Southeast New York, Northeast New Jersey, and Southern Connecticut **TROPICAL STORM ISAIAS MOVING NORTHWARD ALONG THE EASTERN SEABOARD** NEW INFORMATION --------------- * CHANGES TO WATCHES AND WARNINGS: - The Tropical Storm Watch has been upgraded to a Tropical Storm Warning for Northern Fairfield, Northern Middlesex, Northern New Haven, Northern New London, Northern Westchester, Orange, Putnam, Rockland, and Western Passaic * CURRENT WATCHES AND WARNINGS: - A Tropical Storm Warning is in effect for Bronx, Eastern Bergen, Eastern Essex, Eastern Passaic, Eastern Union, Hudson, Kings (Brooklyn), New York (Manhattan), Northeastern Suffolk, Northern Fairfield, Northern Middlesex, Northern Nassau, Northern New Haven, Northern New London, Northern Queens, Northern Westchester, Northwestern Suffolk, Orange, Putnam, Richmond (Staten Island), Rockland, Southeastern Suffolk, Southern Fairfield, Southern Middlesex, Southern Nassau, Southern New Haven, Southern New London, Southern Queens, Southern Westchester, Southwestern Suffolk, Western Bergen, Western Essex, Western Passaic, and Western Union * STORM INFORMATION: - About 770 miles south-southwest of New York City NY or about 850 miles southwest of Montauk Point NY - 30.7N 80.1W - Storm Intensity 70 mph - Movement North or 360 degrees at 13 mph SITUATION OVERVIEW ------------------ Tropical Storm Isaias, located off the north Florida coast, will continue to move to the north this morning, turning north-northeast this afternoon along the southeast coast. Isaias will continue moving northeast tonight over Eastern North Carolina. Isaias will slowly weaken as it accelerates northeast on Tuesday, likely moving over our area Tuesday afternoon and evening. There is still some timing and intensity uncertainty with this storm. However, confidence continues to increase with respect to the magnitude of local hazards and impacts. The main threats with this system involve heavy rainfall, strong winds, minor to moderate coastal flooding, along with high surf and dangerous rip currents. Locally heavy rain is expected with a widespread 2 to 4 inches, with localized amounts up to 6 inches possible. The heaviest rain is most likely to occur across New York City, Northeast New Jersey and the Lower Hudson Valley early Tuesday morning through Tuesday evening, and eastern sections Tuesday afternoon into Tuesday night. The strongest winds are likely to occur across Long Island, southern Westchester and southern Connecticut, and the New York City and New Jersey Metro areas. Dangerous marine conditions are likely across all of the coastal waters Tuesday and Tuesday night. High surf and dangerous rip currents are expected along the ocean beaches Monday through Wednesday. The effects from Tropical Storm Isaias are expected to diminish quickly from southwest to northeast across the area Tuesday night. POTENTIAL IMPACTS ----------------- * FLOODING RAIN: Prepare for life-threatening rainfall flooding having possible extensive impacts across northeast New Jersey, New York City, and the Lower Hudson Valley. Potential impacts include: - Major rainfall flooding may prompt many evacuations and rescues. - Rivers and streams may rapidly overflow their banks in multiple places. Small streams, creeks, canals, and ditches may become dangerous rivers. Flood control systems and barriers may become stressed. - In hilly terrain, destructive runoff may run quickly down valleys, and increase susceptibility to rockslides and mudslides. - Flood waters can enter many structures within multiple communities, some structures becoming uninhabitable or washed away. Many places where flood waters may cover escape routes. Streets and parking lots become rivers of moving water with underpasses submerged. Driving conditions become dangerous. Many road and bridge closures with some weakened or washed out. * WIND: Prepare for dangerous wind having possible significant impacts across Southeast New York, Northeast New Jersey, and Southern Connecticut. Potential impacts include: - Some damage to roofing and siding materials, along with damage to porches, awnings, carports, and sheds. A few buildings experiencing window, door, and garage door failures. Mobile homes damaged, especially if unanchored. Unsecured lightweight objects become dangerous projectiles. - Several large trees snapped or uprooted, but with greater numbers in places where trees are shallow rooted. Several fences and roadway signs blown over. - Some roads impassable from large debris, and more within urban or heavily wooded places. A few bridges, causeways, and access routes impassable. - Scattered power and communications outages, but more prevalent in areas with above ground lines. * SURGE: Prepare for locally hazardous surge having possible limited impacts across shoreline communities. Potential impacts in this area include: - Localized inundation with storm surge flooding mainly along immediate shorelines and in low lying spots, or in areas farther inland near where higher surge waters move ashore. - Sections of near shore roads and parking lots become overspread with surge water. Driving conditions dangerous in places where surge water covers the road. - Moderate beach erosion. Heavy surf also breaching dunes, mainly in usually vulnerable locations. Strong and frequent rip currents. - Minor to locally moderate damage to marinas, docks, boardwalks, and piers. A few small craft broken away from moorings. * TORNADOES: Prepare for a tornado event having possible limited impacts across Southeast New York, Northeast New Jersey, and Southern Connecticut. Potential impacts include: - The occurrence of isolated tornadoes can hinder the execution of emergency plans during tropical events. - A few places may experience tornado damage, along with power and communications disruptions. - Locations could realize roofs peeled off buildings, chimneys toppled, mobile homes pushed off foundations or overturned, large tree tops and branches snapped off, shallow rooted trees knocked over, moving vehicles blown off roads, and small boats pulled from moorings.

7 Tips for a Successful Facebook Presence

LongIsland.com

At a time when social media has become increasingly important, it is crucial to find ways to enhance your online presence and connect with your prospects on a deeper level. Angela Kambarian, a freelance Public ...

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Dear savvy business professional:

There is more to creating a Facebook presence than setting up
a page and hoping for the best. So, here are a few valuable
tips and suggestions on how to enhance your Facebook
presence and get the most of it.

1. Make a long-term commitment

Unfortunately many page administrators eventually become inactive.
Here is what happens: they start a campaign and get the ball rolling,
but if their activities do NOT generate immediate results, they lose
interest and their enthusiasm subsides.

One thing is for sure: it takes time to build your FB presence. It
requires long-term commitment, patience and availability on your
part. You should continue interacting with your fans, even if you
do not see the benefits right away. You should find and create
content that your followers or fans will find interesting, informative
and stimulating. Are you concerned that your fan base is small?
You should do everything it takes to cultivate it. Yes, it will take
some time. However, your efforts and commitment will pay off
in the long haul.

2. Direct Traffic to Your Custom Tabs

As you know, FB is a busy place. Your fans have a great deal of
articles, videos, press releases and other materials vying for their
attention. Besides, "build and they will come" doesn't work. Don't
assume that your fans are aware that your custom tabs exist.
You have to let them know. If you have a new tab with a poll
you just set up, post a status update telling your fans about
the poll, and most important, link them to the tab.

3. Avoid the Allow Prompt

I think it's a good idea to limit or even eliminate the allow prompt.
On the one hand, the allow prompt enables businesses to learn
a whole lot more about their fans. The problem is, most internet
users are extremely concerned about identity theft and can be
reluctant to share information online.

5. Pay Attention to Quality

Let me assure you that the number of fans should not be
your primary concern. You should focus more on quality fans.
So, how do you target the right kind of fans? FB ads are one
way. Another important strategy is to create valuable and
engaging content your fans will want to share. Quality fans
are the people you want, simply because they have the
potential to turn into customers.

6. Avoid Spamming Your Fans

Common sense, right? Who likes to be spammed? Some page
administrators may eventually fall into this pattern over time.
The big challenge is to win credibility and get your company in
your fan's news feeds without being spammy.

7. Optimize for Feedback

Being social is one of the best ways to get your fans' attention
without spamming them. FB users expect to engage in conversation.
So, they will converse and correspond with you if you approach them
as a friend, not a sales target. Here is the 80/20 rule: Make posts
and comments that are relevant to the community 80 percent of
the time, and discuss your business just 20 percent of the time.
Always remember: your fans are on FB for social interaction, not
to purchase products or services. If your sales pitches are being
ignored, there is no need to post them over and over again.
Instead, take the time to re-evaluate or fine-tune your messages
and come up with more subtle ads.

I hope my suggestions above will come in handy and help you
create a successful Facebook presence that will help you
grow your business and take it to the next level. Good luck
with your endeavors!

For more information about Essential Communications, please visit www.kambarian.com