Dear savvy business professional:
There is more to creating a Facebook presence than setting up
a page and hoping for the best. So, here are a few valuable
tips and suggestions on how to enhance your Facebook
presence and get the most of it.
1. Make a long-term commitment
Unfortunately many page administrators eventually become inactive.
Here is what happens: they start a campaign and get the ball rolling,
but if their activities do NOT generate immediate results, they lose
interest and their enthusiasm subsides.
One thing is for sure: it takes time to build your FB presence. It
requires long-term commitment, patience and availability on your
part. You should continue interacting with your fans, even if you
do not see the benefits right away. You should find and create
content that your followers or fans will find interesting, informative
and stimulating. Are you concerned that your fan base is small?
You should do everything it takes to cultivate it. Yes, it will take
some time. However, your efforts and commitment will pay off
in the long haul.
2. Direct Traffic to Your Custom Tabs
As you know, FB is a busy place. Your fans have a great deal of
articles, videos, press releases and other materials vying for their
attention. Besides, "build and they will come" doesn't work. Don't
assume that your fans are aware that your custom tabs exist.
You have to let them know. If you have a new tab with a poll
you just set up, post a status update telling your fans about
the poll, and most important, link them to the tab.
3. Avoid the Allow Prompt
I think it's a good idea to limit or even eliminate the allow prompt.
On the one hand, the allow prompt enables businesses to learn
a whole lot more about their fans. The problem is, most internet
users are extremely concerned about identity theft and can be
reluctant to share information online.
5. Pay Attention to Quality
Let me assure you that the number of fans should not be
your primary concern. You should focus more on quality fans.
So, how do you target the right kind of fans? FB ads are one
way. Another important strategy is to create valuable and
engaging content your fans will want to share. Quality fans
are the people you want, simply because they have the
potential to turn into customers.
6. Avoid Spamming Your Fans
Common sense, right? Who likes to be spammed? Some page
administrators may eventually fall into this pattern over time.
The big challenge is to win credibility and get your company in
your fan's news feeds without being spammy.
7. Optimize for Feedback
Being social is one of the best ways to get your fans' attention
without spamming them. FB users expect to engage in conversation.
So, they will converse and correspond with you if you approach them
as a friend, not a sales target. Here is the 80/20 rule: Make posts
and comments that are relevant to the community 80 percent of
the time, and discuss your business just 20 percent of the time.
Always remember: your fans are on FB for social interaction, not
to purchase products or services. If your sales pitches are being
ignored, there is no need to post them over and over again.
Instead, take the time to re-evaluate or fine-tune your messages
and come up with more subtle ads.
I hope my suggestions above will come in handy and help you
create a successful Facebook presence that will help you
grow your business and take it to the next level. Good luck
with your endeavors!
For more information about Essential Communications, please visit www.kambarian.com