Albany, NY - January 24, 2014 - As the co-host Governor of Super Bowl XLVIII, Governor Cuomo is using the international event as an opportunity to promote “Taste NY” products and tourism in Upstate New York. New York products will be prominently featured at Super Bowl events throughout the week leading up to the game. More than 5,000 local, national and international media and more than 1 million attendees will have the opportunity to taste the best products New York has to offer as well as be introduced to New York’s wealth of tourist attractions, especially in Upstate. In total, nearly 100 New York vendors will be featured across all the Super Bowl Host Committee events.
“New York State is proud to co-host Super Bowl XLVIII and we want to ensure that all of our visitors get the full New York experience by sampling our world class products and getting to know the unmatched beauty of our state,” said Governor Cuomo. “We are lucky to live in a place that has tourist attractions like none other in the world, especially in Upstate New York. The Super Bowl is our opportunity to show off our state and encourage all of our guests to visit the many locations across New York. Visitors and New Yorkers alike will not be able to attend a Super Bowl event without seeing an ad for NY State Tourism or sampling a NY State product. I can guarantee that once tourists see all we have to offer, they will keep coming back for more.”
“Super Bowl XLVIII offers an unprecedented opportunity to showcase all the exceptional products and tourism opportunities our region has to offer to the world,” said Alfred F. Kelly, Jr., President and CEO of the NY/NJ Super Bowl Host Committee. “We are proud to partner with Governor Cuomo to shine a spotlight on the entirety of New York, in their important effort to continue to drive tourism to the area.”
Super Bowl Host Committee Media Party- Tuesday, January 28th
More than 3,500 members of media will be hosted at Pier 60 at Chelsea Piers, in Manhattan. The party will provide an unprecedented platform to feature and promote “Taste NY” products, including food, wine and spirits. The Taste NY station and activation at the Media Party will be among the most prominently featured at the event and will be serving dishes prepared by chef Marc Murphy of Landmarc, using only ingredients made or grown in New York from Cascun Farm, Eli’s Bread and McCadam Cheese. The station will also be serving wine and spirits from Wolffer Estate Vineyard, Standing Stone Vineyards, and Prohibition Distillery.
Super Bowl Boulevard - Open January 29th to February 1st
As a host state, New York will have a strong presence on the Super Bowl Boulevard, a thirteen block section of Broadway in Times Square that is expected to attract approximately 1,000,000 visitors. In partnership with the Super Bowl Host Committee, the “I Love NY” campaign will install a Video Park, a multi-sensory walkthrough installation featuring various attractions throughout New York state. Staff from various New York state tourism partners will be on hand to interact with the public and promote tourism in the state. Visitors will also receive an individually numbered ski wicket featuring the Super Bowl Host Committee and “I Love NY” logos along with information on where to learn more about winter activities in New York State. The wickets also contain information on discounts at Upstate ski areas and contests to win ski prizes.
NY/NJ Lounge at Super Bowl Boulevard- Open January 29th to February 1st
The Lambs Club will serve as the venue for the Super Bowl Host Committee’s NY/NJ Lounge at Super Bowl Boulevard. They will be serving locally sourced food and New York State beverages and is admittance only with a SBHC-issued credential.
NY /NJ Super Bash- A Night of Thanks- Wednesday, January 29th
The Super Bash, an event to thank all the Super Bowl Host Committee partners involved in the planning and execution of Super Bowl XLVIII , will be attended by 1,000 to 1,500 people and will feature both “I Love NY” decor and Taste NY Products. The main level of Gotham Hall will have a custom “I Love NY” station serving items made with New York State products, such as Murray’s Chicken and Gosman’s Fish Market that are being used by Pinch Food Design, based in New York. And the mezzanine will feature New York State spirits from Tuthilltown Spirits and wines from Salmon Run Winery and Bully Hill Winery.
Taste of the NFL—Party with a Purpose—Saturday, February 1st
Super Bowl XLVIII marks the 23rd Annual tasting event featuring chefs and NFL players representing all 32 NFL teams. The chefs will be assisted by students from the Institute of Culinary Education (ICE) and CUNY Culinary Arts Program. There will be banners outside of the venue with the Taste NY logo as well as displays of “I Love NY” and “Taste NY” advertising inside. In addition, New York state will have a Welcome Row that includes food from local New York City restaurants. The funds raised at the charity event will be distributed to hunger relief organizations, with emphasis on New York City organizations, including: Bed-Stuy Campaign Against Hunger, City Harvest, Food Bank of Western New York and Food Bank for New York City.
Super Bowl Host Committee Pre-Game Party- Sunday, February 2nd
The NY/NJ Super Bowl Host Committee will throw a 2,500 person pre-game party at Meadowlands Racetrack Clubhouse, with themed rooms such as Greenspaces, Transit, City Life, Boardwalks and Beaches, Home Grown, Towns and Boroughs. New York State food will be featured in the Home Grown room including products from Lobel’s Meat Market, Katchkie Farms, Murray’s Cheese and Ronnybrook Farm Daily and drinks using spirits from Prohibition Distillery will be served in the Pre-Game Lounge.
In the 2013-2014 Executive Budget, Governor Cuomo and the legislature allocated a $5 million grant to the Super Bowl Host Committee.