In his new book, New Rules for the New Economy, Kevin Kelly says that Networks have their own logic. When you embrace one and join in, curious things happen. As your network increases you get more value than you see. The tendency is for networks to create small opportunities generating a momentum that leads to the law of increasing returns. As the network increases the value explodes exponentially. Networking is not about the transaction. It is all about trust and rapport; all about the quality of your relationships. It is not linear, it is a lifetime and should not be abandoned when the weather is cooperating and being too busy is an excuse!
Networking also addresses:
Lack of exposure
Lack of professional resources (connections)
Lack of market intelligence
Lack of support due to isolation, and
Wasted time with dead-end contacts.
Networking allows you fill the gaps between what your company
already has and what it will need in the future. It puts you in touch with people who have already expended effort to develop goodwill and trust and who have access to opportunities and individuals that would be good for you.
Harvey Mackay says the single most important factor in your success is a powerful network of influential people who want to help you achieve your goals by adding the knowledge and resources you lack. An 85 million dollar company was
built on a network.
Join a network for it's natural resources. If you are truly serious you will want to recommend your peers because they'll make you look good. Helping other people achieve their goals is a powerful thing to do. Assist as many people as you can and you'll get more than you imagine. Everybody wins!