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"Coastal Flood Warning" ...Coastal Flood Warning remains in effect from 7 PM to 11 PM EST this evening... * locations...low lying areas along western Long Island Sound. * Tidal departures...3 to 4 ft above astronomical tides in the evening. * Timing...minor to moderate coastal flooding around the times of astronomical high tide...between 7 PM and 11 PM. Minor coastal flooding is possible with the Tuesday morning high tide cycle. * Coastal flood impacts...flooding of vulnerable Waterfront and shoreline roads and adjacent properties due to height of storm tide and wave action. Inundation of 1 to 2 ft in the lowest lying spots. Road closures may be needed. Isolated structural damage may be observed along the immediate shoreline. * Shoreline impacts...elevated water levels in combination with 3 to 5 ft of surf are expected to cause beach erosion and splashover along the shoreline this evening. Precautionary/preparedness actions... A coastal Flood Warning means that flooding is expected or occurring. Coastal residents in the warned area should be alert for rising water...and take appropriate action to protect life and property. ...Western l.I. Sound water levels for this evening... Coastal............time of......forecast total......flood..... Location...........high Tide.....Water level........category.. ...................................(Mllw/mhhw)................ Kings Point NY.......859 PM.....9.9-10.5/2.2-2.7.....Min-mod.. Stamford CT..........821 PM......9.4-9.9/1.6-2.1.....Minor.... Glen Cove NY.........900 PM.....9.6-10.1/2.1-2.7.....Min-mod.. , "High Wind Warning" ...High Wind Warning now in effect until 6 am EST Tuesday... * winds...northeast 30 to 40 mph with gusts up to 60 mph. Gusts 65 to 70 mph possible over Twin Forks of Long Island. * Timing...the strongest winds are expected tonight. * High wind impacts...damaging winds will blow down trees and power lines. Numerous power outages are expected. Travel will be difficult...especially for high profile vehicles and on elevated roadway and bridges. Precautionary/preparedness actions... A High Wind Warning means a hazardous high wind event is expected or occurring. Sustained wind speeds of at least 40 mph or gusts of 58 mph or more can lead to property damage. , "Storm Warning" ...Storm Warning remains in effect until 1 am EST Tuesday... * winds and seas...northeast winds 25 to 30 kt with gusts up to 50 kt. Seas 5 to 9 feet. Precautionary/preparedness actions... A Storm Warning means sustained winds or frequent gusts of 48 to 63 kt are expected or occurring. Recreational boaters should remain in port...or take shelter until winds and waves subside. Commercial vessels should prepare for very strong winds and dangerous sea conditions...and consider remaining in port or taking shelter in port until winds and waves subside. -- Monday Jan.23 17,07:48 PM

New Hi-Def Screens Bring Added Revenue to the MTA

Screens Deployed Ahead of CBS and Turner’s Joint March Madness Coverage.

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New York, NY - March 14th, 2014 - Novel forms of advertising continue to be introduced in the subway as part of the Metropolitan Transportation Authority’s (MTA) efforts to increase revenue from ad space. The latest, which went live on March 3, are ten digital advertising screens placed at ten stations in Manhattan.

The digital screens, managed by the MTA’s advertising contractor CBS Outdoor, exclusively show Turner Broadcasting content. These high-definition screens are the first to be placed inside subway stations for digital advertising and will be used to promote coverage of the NCAA Division I Men’s Basketball Championship.

“The MTA views digital screens as playing an increasingly important role in the future of advertising inside our system. It is also great to see the evolution of a brand utilizing advertising at our subway stations in innovative ways,” said Jeffrey Rosen, MTA Director of Real Estate.

During the Major League Baseball playoffs in 2010, Turner’s wrapping of our Times Square Shuttle included small digital screens that showed customers video clips from playoff games. Now less than four years later, the MTA and Turner Broadcasting have entered into an agreement for the digital screens – through connectivity supported by Transit Wireless. The Transit Wireless network infrastructure is enabling the streaming of content to CBS Outdoor displays within the ten select subway stations.

“This is yet another example of how having state-of-the-art telecommunications infrastructure in the New York City subway system supports new technology projects that enhance the rider experience,” said William A. Bayne Jr., CEO of Transit Wireless. “The Transit Wireless network will continue to partner with the MTA and New York City Transit to bring innovate new concepts to the New York City subway system.”

The MTA will continue to garner opportunities to add more digital screens to the transit system.  In addition to increasing advertising revenue, the digital screens also have the ability to provide important information to customers. The screens will serve as a platform if there is ever a need to broadcast an emergency notification to customers.

Revenue from the sale of advertising in the MTA transit system has risen dramatically – from $38 million in 1997 to more than $130 million in 2013. Among the MTA's recent initiatives designed to increase ad revenue are station domination campaigns in which advertisers are invited to take over entire stations and digital displays on trains, buses and stations. Advertising on MetroCards has also been a success. Digital Urban Panels with digital advertising are already in place at station entrances and On-the-Go Screens, way finding kiosks with ads, continue to be placed in the system.

Standing 66 inches high, and 36 inches wide, Turner will use the new screens to promote the NCAA Division I Men’s Basketball Championship, and will also stream promos for its entertainment and news programming on TNT, TBS, truTV, Adult Swim and CNN. The current agreement will keep the units in place through at least March 2015 but Turner has expressed interest in expanding the network years beyond.

The screens are at the following stations:

  • Grand Central - 42nd Street 4,5,6,7 at Chrysler Building
  • 42nd Street - Bryant Park B,D,F,M
  • 42nd Street - Port Authority Bus Terminal A,C,E
  • 59th Street - Columbus Circle 1,A,C,B,D
  • 47-50 Streets - Rockefeller Center B,D,F,M
  • 34th Street Herald Square B,D,F,M,N,Q,R
  • 66th Street - Licoln Center 1
  • Times Square - 42nd Street, 1,2,3,7,N,Q,R,S
  • 49th Street - N,Q,R
  • 23RD Street - F,M

Please visit www.mta.info/mta/realestate/ad_tele.html to explore advertising opportunities with the MTA.