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"Air Quality Alert" ...Air quality alert in effect from 11 am Wednesday to 11 PM Wednesday... The New York state department of environmental conservation has issued an air quality health advisory for the following counties... Nassau and Suffolk. Air quality levels in outdoor air are predicted to be greater than an air quality index value of 100 for the pollutant of ozone. The air quality index...or aqi...was created as an easy way to correlate levels of different pollutants to one scale. The higher the aqi value, the greater the health concern. When pollution levels are elevated...the New York state department of health recommends that individuals consider limiting strenuous outdoor physical activity to reduce the risk of adverse health effects. People who may be especially sensitive to the effects of elevated levels of pollutants include the very Young, and those with pre-existing respiratory problems such as asthma or heart disease. Those with symptoms should consider consulting their personal physician. A toll free air quality hotline has been established so New York residents can stay informed on the air quality situation. The toll free number is: 1 800 5 3 5, 1 3 4 5. 340 PM EDT Tue Jun 28 2016 ...Air quality alert in effect from 11 am Wednesday to 11 PM Wednesday... The New York state department of environmental conservation has issued an air quality health advisory for the following counties... Nassau and Suffolk. Air quality levels in outdoor air are predicted to be greater than an air quality index value of 100 for the pollutant of ozone. The air quality index...or aqi...was created as an easy way to correlate levels of different pollutants to one scale. The higher the aqi value, the greater the health concern. When pollution levels are elevated...the New York state department of health recommends that individuals consider limiting strenuous outdoor physical activity to reduce the risk of adverse health effects. People who may be especially sensitive to the effects of elevated levels of pollutants include the very Young, and those with pre-existing respiratory problems such as asthma or heart disease. Those with symptoms should consider consulting their personal physician. A toll free air quality hotline has been established so New York residents can stay informed on the air quality situation. The toll free number is: 1 800 5 3 5, 1 3 4 5. 310 PM EDT Tue Jun 28 2016 ...Air quality alert in effect from 11 am Wednesday to 11 PM Wednesday... The New York state department of environmental conservation has issued an air quality health advisory for the following counties... Suffolk...Nassau. Air quality levels in outdoor air are predicted to be greater than an air quality index value of 100 for the pollutant of ozone. The air quality index...or aqi...was created as an easy way to correlate levels of different pollutants to one scale. The higher the aqi value, the greater the health concern. When pollution levels are elevated...the New York state department of health recommends that individuals consider limiting strenuous outdoor physical activity to reduce the risk of adverse health effects. People who may be especially sensitive to the effects of elevated levels of pollutants include the very Young, and those with pre-existing respiratory problems such as asthma or heart disease. Those with symptoms should consider consulting their personal physician. A toll free air quality hotline has been established so New York residents can stay informed on the air quality situation. The toll free number is: 1 800 5 3 5, 1 3 4 5. Maloit 310 PM EDT Tue Jun 28 2016 ...Air quality alert in effect from 11 am Wednesday to 11 PM Wednesday... The New York state department of environmental conservation has issued an air quality health advisory for the following counties... Suffolk...Nassau. Air quality levels in outdoor air are predicted to be greater than an air quality index value of 100 for the pollutant of ozone. The air quality index...or aqi...was created as an easy way to correlate levels of different pollutants to one scale. The higher the aqi value, the greater the health concern. When pollution levels are elevated...the New York state department of health recommends that individuals consider limiting strenuous outdoor physical activity to reduce the risk of adverse health effects. People who may be especially sensitive to the effects of elevated levels of pollutants include the very Young, and those with pre-existing respiratory problems such as asthma or heart disease. Those with symptoms should consider consulting their personal physician. A toll free air quality hotline has been established so New York residents can stay informed on the air quality situation. The toll free number is: 1 800 5 3 5, 1 3 4 5. Maloit -- Wednesday Jun.29 16,04:48 AM

New Hi-Def Screens Bring Added Revenue to the MTA

Screens Deployed Ahead of CBS and Turner’s Joint March Madness Coverage.

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New York, NY - March 14th, 2014 - Novel forms of advertising continue to be introduced in the subway as part of the Metropolitan Transportation Authority’s (MTA) efforts to increase revenue from ad space. The latest, which went live on March 3, are ten digital advertising screens placed at ten stations in Manhattan.

The digital screens, managed by the MTA’s advertising contractor CBS Outdoor, exclusively show Turner Broadcasting content. These high-definition screens are the first to be placed inside subway stations for digital advertising and will be used to promote coverage of the NCAA Division I Men’s Basketball Championship.

“The MTA views digital screens as playing an increasingly important role in the future of advertising inside our system. It is also great to see the evolution of a brand utilizing advertising at our subway stations in innovative ways,” said Jeffrey Rosen, MTA Director of Real Estate.

During the Major League Baseball playoffs in 2010, Turner’s wrapping of our Times Square Shuttle included small digital screens that showed customers video clips from playoff games. Now less than four years later, the MTA and Turner Broadcasting have entered into an agreement for the digital screens – through connectivity supported by Transit Wireless. The Transit Wireless network infrastructure is enabling the streaming of content to CBS Outdoor displays within the ten select subway stations.

“This is yet another example of how having state-of-the-art telecommunications infrastructure in the New York City subway system supports new technology projects that enhance the rider experience,” said William A. Bayne Jr., CEO of Transit Wireless. “The Transit Wireless network will continue to partner with the MTA and New York City Transit to bring innovate new concepts to the New York City subway system.”

The MTA will continue to garner opportunities to add more digital screens to the transit system.  In addition to increasing advertising revenue, the digital screens also have the ability to provide important information to customers. The screens will serve as a platform if there is ever a need to broadcast an emergency notification to customers.

Revenue from the sale of advertising in the MTA transit system has risen dramatically – from $38 million in 1997 to more than $130 million in 2013. Among the MTA's recent initiatives designed to increase ad revenue are station domination campaigns in which advertisers are invited to take over entire stations and digital displays on trains, buses and stations. Advertising on MetroCards has also been a success. Digital Urban Panels with digital advertising are already in place at station entrances and On-the-Go Screens, way finding kiosks with ads, continue to be placed in the system.

Standing 66 inches high, and 36 inches wide, Turner will use the new screens to promote the NCAA Division I Men’s Basketball Championship, and will also stream promos for its entertainment and news programming on TNT, TBS, truTV, Adult Swim and CNN. The current agreement will keep the units in place through at least March 2015 but Turner has expressed interest in expanding the network years beyond.

The screens are at the following stations:

  • Grand Central - 42nd Street 4,5,6,7 at Chrysler Building
  • 42nd Street - Bryant Park B,D,F,M
  • 42nd Street - Port Authority Bus Terminal A,C,E
  • 59th Street - Columbus Circle 1,A,C,B,D
  • 47-50 Streets - Rockefeller Center B,D,F,M
  • 34th Street Herald Square B,D,F,M,N,Q,R
  • 66th Street - Licoln Center 1
  • Times Square - 42nd Street, 1,2,3,7,N,Q,R,S
  • 49th Street - N,Q,R
  • 23RD Street - F,M

Please visit www.mta.info/mta/realestate/ad_tele.html to explore advertising opportunities with the MTA.