47% Of Americans Will Skip Dyeing Eggs This Easter Due To The Price Of Eggs

With Easter Sunday around the corner, the personal-finance website WalletHub today released its Easter Survey, which found that 47% of Americans will skip dyeing eggs this Easter due to the price of eggs. This survey was released alongside WalletHub’s report on 2025's Best Places to Celebrate Easter, as well as expert commentary, and its Easter Facts & Stats – Church, Candy & Cash infographic.

To find out which cities promise the most egg-citing time on April 20, WalletHub compared the 100 largest cities across 11 key metrics, ranging from candy and chocolate shops per capita to the city’s Christian population. You can find highlights from all three of WalletHub’s reports below.

To view the full report, please visit: 
https://wallethub.com/edu/best-places-to-celebrate-easter/19774

Easter Facts & Stats – Church, Candy & Cash

• $24 Billion: Total Easter-related spending expected in 2025 ($189 per person celebrating).
   
• $3.3 Billion: Projected Easter spending on candy.
   
• $49,000: Price of the world’s most expensive chocolate Easter bunny.
   
• 77%: Share of people who eat chocolate bunnies’ ears first.

To view the full infographic, please visit:
https://wallethub.com/blog/easter-facts/19776
 
Easter Survey Key Stats

• Less egg-stravagant Easter plans: 47% of Americans will skip dyeing eggs this Easter due to the price of eggs. 
   
• Easter egg-cise: Nearly 2 in 5 Americans expect tariffs to affect their Easter spending.
   
• Impact of inflation: Nearly half of Americans expect inflation to affect their Easter spending this year.
   
• Lack of financial confidence: 41% of Americans don’t feel confident about their finances heading into the spring.
   
• Cash over Candy: 41% of Americans say the Easter Bunny should give money like the Tooth Fairy.
   
• Faith and Finance: 1 in 3 people consider the tax benefits when making religious donations.

To view the full survey, please visit:
https://wallethub.com/blog/easter-survey/72870.

Expert Commentary
 
What tips do you have for celebrating Easter on a budget?

“The best tip for someone looking to stay on budget is to develop an actual budget and stick to it. This begins by thinking of all the things you want to do and pricing them out. Whether you are planning a big family dinner or a family trip to Disney, make a list of the component pieces and their associated prices and add them up. Compare this amount to how much you can afford and make the necessary adjustments to your budget to balance the two figures. Next, be sure to stay within these amounts and not get caught adding little extras. Each extra might not seem like much on its own but taken together they can be budget breakers.”
Rob Warren – Senior Instructor, University of North Dakota
 
“Avoid the ‘Easter tax.’ Like with so many products that we buy for special occasions, products that are either labelled as being for Easter (e.g., Easter baskets or Easter candy) or which are traditionally purchased during Easter (e.g., ham or lamb) tend to have their prices marked up to capture the increased demand during the holiday. If you're on a tight budget, you should consider looking for alternatives (e.g., regular baskets or a different dinner protein) or you should keep your eye out for the rare instances when a retailer decides to use these products as loss leaders, meaning they offer a steep discount on something you want in hopes that it will get you in the store and you'll spend money on other products once you're there (just skip the part where you buy other stuff!). Likewise, be aware that travel can be subject to an Easter tax!”
Alexander DePaoli – Associate Teaching Professor, Northeastern University
 

What money-saving tips do you have for people planning to travel for the Easter holiday?

“The money-saving tips relate to reducing travel expenses, such as carpooling, buying airline tickets early, and staying with relatives or friends instead of hotels. A big expense we tend to ignore involves all the gifts we buy for the people we are going to see during holiday travel. One tip is to try to think of meaningful (e.g., handmade) instead of expensive gifts. Again, the best advice is to focus on the true meaning of Easter.”
Nada Nasr Bechwati – Associate Professor, Bentley University
 
“If you are planning to travel for the Easter holiday, be sure to consult multiple sites when booking your airfare or a hotel to ensure you get the lowest price possible. You also want to book early to take advantage of the best rates. Once you arrive, be sure to have a budget on how much you'll spend on meals and extras and stick to it.”
Rob Warren – Senior Instructor, University of North Dakota
 

How will inflation impact Easter celebrations this year, if at all?

“Inflation affects our ability to splurge during any holiday or special occasion, although it is notable for Easter that the costs of both eggs and chocolate are historically high right now (although both are trending down at the moment, thankfully). That may not be an issue for many households, however, if they treat Easter eggs and chocolate as ‘entertainment’ purchases rather than as ‘groceries,’ although it is always wise if your household keeps a budget to be mindful when you are moving purchases into a different budget category in order to justify spending more on it. If money is particularly tight, perhaps consider other things you could decorate or other types of candy.”
Alexander DePaoli – Associate Teaching Professor, Northeastern University
 
“Inflation will play a large role in this year's celebration because everything associated with the holiday continues to be impacted by it. For example, the current high price of eggs will impact such things as traditional deviled egg and eggs for decorating. Egg prices are simply the tip of the iceberg as everything associated with the holiday is more expensive this year from the ingredients in the family dinner to the cost of travel.”
Rob Warren – Senior Instructor, University of North Dakota