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Tropical Storm Fay Winding Down This product covers Southeast New York, Northeast New Jersey, and Southern Connecticut **Tropical Storm Fay Winding Down** NEW INFORMATION --------------- * CHANGES TO WATCHES AND WARNINGS: - Tropical Storm Warning cancelled for New York City boroughs, Eastern Essex, Eastern Union and Hudson Counties. * CURRENT WATCHES AND WARNINGS: - A Tropical Storm Warning is in effect for Northeastern Suffolk, Northern Nassau, Northwestern Suffolk, Southeastern Suffolk, Southern Fairfield, Southern Middlesex, Southern Nassau, Southern New Haven, Southern New London, Southern Westchester, and Southwestern Suffolk * STORM INFORMATION: - About 20 miles northwest of New York City NY or about 120 miles west of Montauk Point NY - 41.0N 74.2W - Storm Intensity 40 mph - Movement North or 5 degrees at 17 mph SITUATION OVERVIEW ------------------ Tropical Storm Fay, located west of NYC, will continue to weaken as it lifts north of the Tri-state overnight. The remaining threats are for gusty winds tonight and dangerous surf conditions into Saturday. POTENTIAL IMPACTS ----------------- * OTHER COASTAL HAZARDS: Life-threatening rip currents are expected for all people entering the surf zone. Beach flooding and localized dune erosion along the Atlantic Ocean beachfront are possible during the times of high tide tonight through Saturday. Localized minor flooding, inundation of 1 ft or less, along vulnerable coastal and shoreline locales of the Great South Bay of Long Island and Jamaica Bay, Lower NY/NJ Harbor, Coastal CT, Coastal Westchester, and Gardiners Bay during times of high tide tonight. * WIND: Potential impacts from the main wind event are now unfolding across. Remain well sheltered from hazardous wind having limited impacts. If realized, these impacts include: - Unsecured lightweight objects blown about. - A few large tree limbs broken off. A few trees shallow rooted trees uprooted. Some roadway signs blown over. - A few roads impassable from debris, particularly within urban or heavily wooded places. Hazardous driving conditions on bridges and other elevated roadways. - Scattered power and communications outages. Elsewhere across Southeast New York, Northeast New Jersey, and Southern Connecticut, little to no impact is anticipated.

How To Write A Marketing Brochure

LongIsland.com

There are several ways to write a marketing brochure. Before you take the plunge, consider doing as much research as possible. If you want input from key people, interview them. Look at what others have ...

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There are several ways to write a marketing brochure. Before you take the plunge, consider doing as much research as possible.

If you want input from key people, interview them. Look at what others have done in your particular field. See what works and what doesn't work. Take ideas you gathered and create new ones.

As you sit down at the computer to write, keep in mind your audience and what you are trying to "sell."

Next, think of the tone and voice of the piece. You may want to write in first, second or third person.

Try to develop a theme. You may want a specific graphic or verbiage to run throughout the publication.

Try to jazz up the cover. Use a headline that will capture your reader's attention, so that he/she will open the brochure.

Here's a typical marketing brochure outline. You can use some or all of the outline for your own brochure.

1. Introduction -- A strong lead sentence or paragraph

2. Services Offered -- Detailed description of what is being offered.

3. Benefits -- Describe the gain and advantages of the services.

4. Methodology - Method or the way you conduct your services.

5. List -- Depending on your focus, a Board list, an employer list, vendor client, client list, etc.

6. Testimonials -- Endorsements from a variety of sources.

7. Biographical Information -- Highlight staff's credentials or, include general statistics about your population.

8. Next Step -- Phone number and contact person information.

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(c) Hilary JM Topper November 6, 2000