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AIR QUALITY ALERT IN EFFECT FROM 11 AM SATURDAY TO 11 PM SATURDAY The New York State Department of Environmental Conservation has issued an air quality health advisory for the following counties: Suffolk and Nassau. Air quality levels in outdoor air are predicted to be greater than an air quality index value of 100 for ozone. The air quality index, or A Q I, was created as an easy way to correlate levels of different pollutants to one scale. The higher the A Q I value, the greater the health concern. When pollution levels are elevated, the New York State Department of Health recommends limiting strenuous outdoor physical activity to reduce the risk of adverse health effects. People who may be especially sensitive to the effects of elevated levels of pollutants include the very young, and those with pre existing respiratory problems such as asthma or heart disease. Those with symptoms should consider consulting a physician. For additional information, please visit the New York State Department of Environmental Conservation web site at, https://on.ny.gov/nyaqi, or call the Air Quality Hotline at 800-535-1345.

Tips on Brochure Design and Layout

LongIsland.com

The brochure design and layout is just as important as your copy. Before you begin to write your brochure, think about a suitable design that will capture your reader's attention. If you don't have the ...

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The brochure design and layout is just as important as your copy. Before you begin to write your brochure, think about a suitable design that will capture your reader's attention.

If you don't have the budget to hire a graphic artist, then you should consider purchasing a desktop publishing program like Quark Xpress or Aldus Pagemaker.

Once you have a program, you can use it to design all of your company literature and flyers. These programs have pre-designed templates. You can also create your own template.

Further, they include various fonts and typefaces to make your brochure more appealing.

Here are some tips to help you make your brochure stand out:

* Drop caps increase readership

* Limit your opening paragraph to as few as 12 words.

* Set important paragraphs in bold or italic

* Use bullets to help the reader along

* Use a 12 point font

* Leading and/or line-spacing between paragraphs increase readership by approximately 12%

* Use a serif typeface

* Use no more than three fonts per brochure

* Use graphics (lines and/or geometrical shapes) or photos to make the publication more appealing. You can purchase photos and graphics on-line.

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(c) Hilary JM Topper