If you're like most of us, you have made resolutions this new year to eat right, exercise and save money. In short, you want to improve your packaging and increase your cash flow. Isn't that marketing? This year, let your personal new year habits become your marketing habits. This is what I have in mind:
1)Clean your closets. If you haven't worn an article of clothing in 6 months, you should throw it out. Likewise, before you purchase more ads and sign more advertising contracts, you should look at your old material and ask yourself, "Do I wan't to wear this again?" Then go shopping - or not.
2)Organize your finances. Look at your marketing expenses for the past year. Measure your return on investment. What worked? What didn't work? What's worth repeating? Make a budget and stick to it.
3)Reconnect with lost friends. Marketing is about relationships. Review your rolodex, database and address book. Reach out to one or two new people each week. Over time, your network will grow.
4)Clean out the fridge. Are your marketing materials frozen in time? Throw out your leftovers. Are you sending out reprints from 1999? Make sure everything is current and ready to serve on a moment's notice. Especially your web site content.
5) Create a new you. Think about your company's image. Is it on target? Does it need to be redefined, refined or redesigned? A fresh new you gives you--and your customers--a fresh perspective.
Have a happy, healthy, and peaceful new year.