Albany, NY - July 18, 2013 - Governor Andrew M. Cuomo today announced the launch of a new I Love NY marketing campaign designed to inspire millions of baseball fans to vacation in New York State this summer. The program is being rolled out on the YES Network, the official home of the 27-time World Series champion New York Yankees, and SportsNet NY (SNY), the official station of the New York Mets and features 15 second spots with popular Yankees and Mets personalities.
“As two of the most well-known sports franchises in the world, New York’s own Yankees and Mets are the perfect ambassadors to promote our state to baseball fans across the nation,” Governor Cuomo said. “This campaign in partnership with YES Network and SportsNet NY will feature some of baseball’s biggest star players to pitch all of what New York has to offer to visitors, from games at CitiField and Yankee Stadium to the Baseball Hall of Fame in Cooperstown. This summer, there is no better destination for fans to vacation than the Empire State.”
The Yankees’ lineup for the spots includes all-time saves leader Mariano Rivera and reliever David Robertson, along with Manager Joe Girardi, who has led the club to four consecutive postseason appearances, including the 2009 World Series championship.
For the New York Mets, the lineup includes third baseman David Wright, seven-time All-Star, two-time Gold Glove Award winner and two-time Silver Slugger Award winner, along with lefty-batting, second baseman Daniel Murphy, and starting pitcher Matt Harvey, who served as the starting pitcher for the 2013 National League All-Star game in addition to being the first major league pitcher in nine years to start an All-Star Game in his home ballpark.
The spots will air during Yankees and Mets games on YES and SNY, respectively, throughout July and August, as well as across other programming on the networks. Fans at the games will also enjoy seeing the spots featuring their favorite players airing at home games on the stadiums scoreboards at both Yankee Stadium and Citi Field.
Seeing "I Love NY" signage behind home plate, fans of visiting teams will also get the message that the Yankees and Mets love their home state -- and that New York State loves them back.
To view the 15 second spots click on the below links:
- Joe Girardi https://playbook.yankeenetstv.com/view-requests/Default.aspx?guid=9DC589...
- Mariano Rivera https://playbook.yankeenetstv.com/view-requests/Default.aspx?guid=0BF01E...
- David Robertson https://playbook.yankeenetstv.com/view-requests/Default.aspx?guid=EFF362...