Long Island, NY - Feb. 25, 2014 - Over 1,000 people will gather on Saturday at Equinox for Long Island’s fourth annual Cycle for Survival, a high-energy indoor team cycling event that raises money for rare cancer research. 100% of every donation goes to Memorial Sloan Kettering Cancer Center and is allocated to pioneering rare cancer clinical trials and research studies within six months of the events. Instructors from Cycle for Survival’s founding partner, Equinox, will lead participants in this family-friendly event that is committed to making more treatment options available to help patients and their families by helping fill the funding gap. Cycle for Survival is one of the fastest-growing athletic fundraisers. Since 2007, the movement has raised over $48 million to fund 85 clinical trials and research studies. This year more than 16,000 riders will participate in events in 13 cities nationwide.
WHAT: Cycle for Survival: An annual high-energy indoor team cycling event that raises critical funds to beat rare cancers by giving 100% of every donation to Memorial Sloan Kettering Cancer Center.
WHEN: March 1, 2014 from 8 a.m. to 5 p.m. Media encouraged to attend 10 a.m. to noon ET.
WHERE: Equinox Roslyn (90 Northern Boulevard, Greenvale, NY 11548)
WHO: Cycle for Survival Supporters/Teams
Doctors from Memorial Sloan Kettering Cancer Center
Cancer patients and caregivers
RSVP: Sarah Grossman at email@example.com or 646-894-4532
About Cycle for Survival
Join the Battle. Cycle for Survival is a high-energy indoor team cycling event that raises critical funds to beat rare cancers. Together with the event's founding partner, Equinox, $48 million has been raised since 2007 to fund 85 clinical trials and research studies at Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. Half of all cancer patients are fighting a rare cancer, and they often face limited or no treatment options. Through these empowering and fun events, Cycle for Survival is committed to making more treatment options available to help patients and their families. 100% of every donation is allocated to pioneering research within six months of the events, which gives Cycle for Survival participants and supporters an opportunity to make a powerful and direct impact. Visit www.cycleforsurvival.org and follow Cycle for Survival on Facebook, Twitter, Instagram and YouTube.
About Memorial Sloan Kettering Cancer Center
Memorial Sloan Kettering Cancer Center — the world's oldest and largest private cancer center — has devoted more than 125 years to exceptional patient care, innovative research, and outstanding educational programs. Today, we are one of 41 National Cancer Institute–designated Comprehensive Cancer Centers, with state-of-the-art science flourishing side by side with clinical studies and treatment. The close collaboration between our physicians and scientists is one of our unique strengths, enabling us to provide patients with the best care available as we work to discover more-effective strategies to prevent, control, and ultimately cure cancer in the future. Our education programs train future physicians and scientists, and the knowledge and experience they gain at Memorial Sloan Kettering has an impact on cancer treatment and biomedical research around the world.
Equinox operates 64 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
IT’S NOT FITNESS. IT’S LIFE.