CONTACT: Lauren Andrich
NEWSDAY'S NEW IPAD ® AND IPHONE ® APPS DELIVER ON-THE-GO ACCESS
TO THREE AWARD-WINNING NEWS OUTLETS
iPad and iPhone Apps Provide Powerful Combination of Newsday Content and
Live Streaming of News 12 Networks and MSG Varsity
Newsday Also Introduces First Android App Featuring Newspaper's Comprehensive Coverage
Melville, NY, November 16, 2011 - Newsday today announced the launch of new iPad and iPhone applications that will deliver Newsday's valuable news coverage, along with live streaming of Cablevision's News 12 Networks and MSG Varsity. By bringing together these three award-winning outlets, the Newsday iPad and iPhone applications provide users with a one-stop source for all the local news and information they want and need, while on-the-go. The iPad and iPhone applications will be available for download from the iTunes App Store beginning tomorrow.
Newsday also announced the release of its first Android ® application, offering Newsday's comprehensive coverage anytime, anywhere. This new application will also be available beginning tomorrow on the Android Market.
"With the new iPad, iPhone and Android apps, the full benefit of Newsday is now delivered to people's doorsteps, desktops, pockets and pocketbooks, allowing them to decide how and when they want to access Newsday's content," said Debby Krenek, Senior Vice President, Digital Group, Cablevision Local Media and Editorial Director, Newsday. "And with the inclusion of live streaming of News 12 Networks and MSG Varsity on the iPad and iPhone apps, users will get the full experience of what's happening across the tri-state area, further connecting them to their communities. This is a very exciting step for Newsday as we continue to create innovative and compelling ways to deliver a dynamic news experience."
Designed to complement Newsday's newspaper and website, the new iPad, iPhone and Android applications give users the opportunity to easily interact with Newsday's content. The applications are fully searchable with simple navigation features and customization options, and offer an interactive multimedia experience through video and photo galleries. Additionally, the apps offer complete coverage of Long Island news, sports, entertainment, lifestyle, and business, as well as breaking news alerts, hyper-local weather updates, and instant access to hundreds of traffic cameras. And with access to the latest scores and schedules, sports enthusiasts will be able to follow their favorite professional and high school teams.
The Newsday iPad and iPhone apps will also provide live streaming of News 12 Networks and MSG Varsity. News 12 Networks is a cable exclusive, 24-hour hyper-local news service that operates seven individual channels serving Connecticut, Westchester, Hudson Valley, the Bronx, Brooklyn, Long Island and New Jersey. MSG Varsity, a 24/7 HD television network dedicated to high school sports, academics and activities across the tri-state area, provides unique programming across four regions - New Jersey, Long Island, Connecticut/Westchester/Hudson Valley and New York City. Through this pilot initiative, when selecting the News 12 and MSG Varsity live streaming features, users can choose their preferred regions, ensuring they have access to the coverage that matters most to them.
Advertisers also will benefit from the Newsday applications, which offer high-impact, visible ad positions. Additionally, with the new downloadable paper functionality of the Newsday iPad, iPhone and Android applications, advertisers will extend their reach as readers will see ads in both the electronic and print versions of the paper.
The iPad, iPhone and Android apps are a valuable benefit, provided at no additional charge to Newsday 7-day home delivery and Optimum Online customers. Others can subscribe to Newsday's digital package, which includes complete access to Newsday's iPad, iPhone and Android applications, Newsday.com and exploreLI.com. The digital package is $4.99 per month, and subscribers will receive a one-month free trial, courtesy of BMW. The downloadable paper is available to Newsday 7-day home delivery and Newsday digital access subscribers.
Newsday is one of the nation's largest daily newspapers, serving Long Island through its portfolio of print and digital products. Newsday has received 19 Pulitzer Prizes and other esteemed awards for outstanding journalism. The newspaper is read by 2 out of 3 Long Island adults each week, and ranks in the top 10 of U.S. newspapers for combined print and digital daily circulation. Newsday and its popular websites, newsday.com and exploreLI.com, are part of Newsday Media Group, which also includes amNewYork, the nation's most widely circulated free daily serving New York City; and Star Community Publishing, one of the Northeast's largest groups of weekly shopper publications. Newsday Media Group is a subsidiary of Cablevision Systems Corporation. Additional information about Newsday can be found at www.newsday.com.
About MSG Varsity
MSG Varsity is a multi-platform suite of services comprised of: an Emmy award-winning 24/7 HD television network, a comprehensive online destination, and a groundbreaking interactive service, all dedicated to high school sports, academics and activities happening throughout the tri-state area. Content for these services includes MSG Varsity's professionally produced programming as well as content created by the high schools themselves. Working in partnership with MSG Varsity, students and faculty are given extraordinary access to curriculum and training in multimedia creation and distribution, empowering them to become active participants in telling their school's stories. MSG Varsity is a Cablevision exclusive service not available to satellite or phone company TV subscribers and reaches three million households throughout the New York market. For more information, please visit www.msgvarsity.com.
About News 12 Networks
News 12 Networks operates seven individual 24-hour news channels, and remains a cable-exclusive service reaching approximately 3.8 million households in the New York tri-state area, serving Connecticut, Westchester, Hudson Valley (Rockland and Orange Counties), the Bronx, Brooklyn, Long Island and New Jersey. News 12 Networks also includes five traffic and weather channels, providing accurate, instant and constantly updated information-traffic & weather around the clock, throughout the same coverage footprint. In addition to the twelve cable channels, News 12 Networks also presents the award-winning news12.com, the premiere destination for local news on the web and mobile devices; and News 12 Interactive, channel 612 on iO TV, providing local news on-demand to Cablevision subscribers. News 12 Networks is owned and operated by Cablevision Systems Corporation.
Cablevision Systems Corporation is one of the nation's leading media and telecommunications companies. In addition to delivering its Optimum-branded cable, Internet, and voice offerings throughout the New York area, the company owns and operates cable systems serving homes in four Western states. Cablevision's local media properties include News 12 Networks, MSG Varsity and Newsday Media Group. Cablevision also owns and operates Clearview Cinemas. Additional information about Cablevision is available on the Web at www.cablevision.com.