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How To Write a Press Release...

LongIsland.com

The Press Release...News Release...or just plain "Release" is a written vehicle to get your message across to the media. Only use a "News Release" when you want to publicize something that is timely, newsworthy and ...

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The Press Release...News Release...or just plain "Release" is a written vehicle to get your message across to the media.

Only use a "News Release" when you want to publicize something that is timely, newsworthy and factual!

Here are some tips to help you get better results:

* In the first two paragraphs, always answer the who, what, why, when, where and how of the story.

* Structure the release like an inverted pyramid, with the most important information first, followed by the least important information.

* Be brief. Use short words, short sentences and short paragraphs. Where possible, use action words.

* Use quotes up front. Preferably within the second or third paragraph.

* "Fluff" belongs in quotations only! Leave out of your main story.

* The headline should sum up your story in just a few words. Try using words like, "New," "First Time," etc. If your product or service is new and different, that will help capture the editors attention.

* Lastly, the release should be no longer than three double-spaced pages.

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(c) Hilary JM Topper 2000