Weather Alert  

ISAIAS CONTINUES MOVING NORTH This product covers Southeast New York, Northeast New Jersey, and Southern Connecticut **ISAIAS CONTINUES MOVING NORTH** NEW INFORMATION --------------- * CHANGES TO WATCHES AND WARNINGS: - None * CURRENT WATCHES AND WARNINGS: - A Tropical Storm Warning is in effect for Bronx, Eastern Bergen, Eastern Essex, Eastern Passaic, Eastern Union, Hudson, Kings (Brooklyn), New York (Manhattan), Northeastern Suffolk, Northern Fairfield, Northern Middlesex, Northern Nassau, Northern New Haven, Northern New London, Northern Queens, Northern Westchester, Northwestern Suffolk, Orange, Putnam, Richmond (Staten Island), Rockland, Southeastern Suffolk, Southern Fairfield, Southern Middlesex, Southern Nassau, Southern New Haven, Southern New London, Southern Queens, Southern Westchester, Southwestern Suffolk, Western Bergen, Western Essex, Western Passaic, and Western Union * STORM INFORMATION: - About 130 miles north of New York City NY or about 160 miles northwest of Montauk Point NY - 42.7N 74.2W - Storm Intensity 65 mph - Movement North-northeast or 20 degrees at 40 mph SITUATION OVERVIEW ------------------ The effects from Tropical Storm Isaias are expected to diminish quickly from southwest to northeast this evening as the storm moves north of the area. While threats are beginning to diminish, strong winds will continue into this evening. In addition, minor coastal flooding, high surf, and dangerous rip currents will continue. Strong winds will continue across the area into early this evening before diminishing tonight. Dangerous marine conditions are likely across all of the coastal waters through tonight. High surf and dangerous rip currents are expected to continue along the ocean beaches through Wednesday. POTENTIAL IMPACTS ----------------- * WIND: Potential impacts from the main wind event are now unfolding across the area. Remain well sheltered from dangerous wind having possible significant impacts. If realized, these impacts include: - Some damage to roofing and siding materials, along with damage to porches, awnings, carports, and sheds. A few buildings experiencing window, door, and garage door failures. Mobile homes damaged, especially if unanchored. Unsecured lightweight objects become dangerous projectiles. - Several large trees snapped or uprooted, but with greater numbers in places where trees are shallow rooted. Several fences and roadway signs blown over. - Some roads impassable from large debris, and more within urban or heavily wooded places. A few bridges, causeways, and access routes impassable. - Scattered power and communications outages, but more prevalent in areas with above ground lines. * SURGE: Potential impacts from the main surge event are possible this evening. Remain well away from locally hazardous surge having possible limited impacts. If realized, these impacts include: - Localized inundation with storm surge flooding mainly along immediate shorelines and in low lying spots, or in areas farther inland near where higher surge waters move ashore. - Sections of near shore roads and parking lots become overspread with surge water. Driving conditions dangerous in places where surge water covers the road. - Moderate beach erosion. Heavy surf also breaching dunes, mainly in usually vulnerable locations. Strong and frequent rip currents. - Minor to locally moderate damage to marinas, docks, boardwalks, and piers. A few small craft broken away from moorings.

Target Marketing

Last month, one of our readers asked if I could help her target the senior market. I suggested the newspaper, Senior News. Which brings me to this month's topic: target marketing. In recession times, we ...

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Last month, one of our readers asked if I could help her target the senior market. I suggested the newspaper, Senior News. Which brings me to this month's topic: target marketing.

In recession times, we all know that one of the first departments to go is marketing. Often seen as overhead, it is management's first choice. We marketers know that in order to make money, we need to spend money. But we need to spend our money wisely. With thought. With control. With planning.

Target marketing is the key to creating a successful campaign. Before you decide to spend your hard earned dollars, figure out who your target market is. Then ask yourself the following questions: 1) what do they read? 2) where do they go? 3) what are their hobbies? 4) what associations do they belong to? 5) who do you know who can help you get access to them?

The more you understand your audience, the more powerful your message will be. When you cast your net into that wide ocean, you will surely catch some fish if you have the right bait.

Whether fishing, boating, beaching, or shopping these days, have a wonderful summer and a Happy Fourth of July!

Interested in learning how to increase your own visibility in your profession? Consider taking my 2-hour class on August 13th at Hofstra University. Call for a brochure (516-463-5998) or visit the website at And don't miss July's book review on