Flushing Financial Revamps Digital Banking


The Uniondale-based bank is investing in a new digital infrastructure across its various brands.

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Flushing Financial is redesigning online services, including those at Flushing Bank, iGoBanking and BankPurely.

Photo by: Courtesy of Flushing Financial

Uniondale-based Flushing Financial, the parent of Flushing Bank, has embarked on what it calls a “digital transformation” to enhance customers’ online experience.

CEO John Buran said the bank plans to build out a new digital environment including websites, online applications and mobile and online banking.

“We recognize the importance of providing a seamless experience for our customer regardless of what channel they choose to engage with us,” Buran said in a written statement. “We expect to launch this new environment in early 2020."

Flushing Financial is a New York State-chartered commercial bank with locations in Long Island, Queens, Brooklyn and Manhattan.

But it has been looking far beyond brick-and-mortar as well. The bank also has been seeking to grow online through its iGObanking.com online banking operations.

IGobanking.com also operates under the BankPurely brand, which Flushing Financial bills as “an eco-friendly, healthier lifestyle community brand.”

Buran said Flushing Financial has tapped Synechron to design and develop new websites, MANTL to provide online account opening platform and Q2 to provide a new mobile and online banking platform.

 “The financial services industry as a whole is shifting toward a more digital-first model,” Mihir Shah, Synechron senior director, said in a written statement, adding changes will help the bank “keep pace with innovation with digital-led initiatives.”

Based in Manhattan, Synechron has grown to 18 offices, $500 million in annual revenue and 8,000 employees, focusing exclusively on the financial services industry.

Also based in Manhattan, MANTL provides account opening software to banks and credit unions. Hundreds of thousands of customers have opened checking, savings and CDs accounts at their institution through its platform, according to the company.

And Q2 is a cloud-based digital banking solutions company headquartered in Austin, Texas.

Odus “Boogie” Wittenburg, Q2 executive vice president, customer experience said. “Flushing Bank has a long history of building prosperity in communities, which mirrors Q2’s mission of building stronger communities by strengthening their financial institutions.

“As a financial experience company, Q2 recognizes the importance of delivering a best-in-class digital banking solution that customers have come to expect,” Odus Wittenburg, Q2 executive vice president, customer experience said. “And we’re eager to help Flushing do exactly that.”