In order to publish a successful newsletter, there are several areas to consider. Just remember to ask yourself the "who what when where why" questions to give your newsletter the direction it needs.
*Who is your audience?
Are you writing for prospective clients, members or donors? Are you writing for children or adults? Consider the age and interests of your targeted audience to determine the proper tone.
*What do you want to cover?
Make sure to have a clear idea of what you are trying to promote when you start the publication process.
*When do you need to publish?
Think about how often you need to spread the word. Then determine a timeline and make sure you meet your deadlines...
*Where should you distribute the newsletter?
Are your readers more likely to respond to something they get in the mail or something they receive through email?
*What is the purpose of the newsletter?
Do you want to put together a list of possible customers, keep in touch with current clients, advertise your accomplishments or inform people of relevant information? Decide why you are publishing the newsletter and consider this purpose to help direct you.
Remember to plan carefully before you start. You will be on your way to publishing a successful piece that will help spread the word about your company or organization.
# # #