Tips on Working with the Media.....

If a reporter is interested in your story, help him/her promptly! (Remember, reporters are on strict deadlines.) Here are some additional tips: * Never mislead a reporter! * If you don't know something, admit it. ...

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If a reporter is interested in your story, help him/her promptly! (Remember, reporters are on strict deadlines.)

Here are some additional tips:

* Never mislead a reporter!

* If you don't know something, admit it. You can always call back with the information.

* Remember to keep in touch with your contacts.

* If for some reason you can not answer a question, say so. The reporter will appreciate your honesty.

* Always be prepared.

* Finally, keep your promises. Call back when you say you will.