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FLASH FLOOD WATCH IN EFFECT FROM MONDAY EVENING THROUGH TUESDAY AFTERNOON The National Weather Service in Upton has issued a * Flash Flood Watch for portions of southern Connecticut, northeast New Jersey and southeast New York, including the following areas, in southern Connecticut, Northern Fairfield, Northern Middlesex, Northern New Haven, Northern New London, Southern Fairfield, Southern Middlesex, Southern New Haven and Southern New London. In northeast New Jersey, Eastern Bergen, Eastern Essex, Eastern Passaic, Eastern Union, Hudson, Western Bergen, Western Essex, Western Passaic and Western Union. In southeast New York, Bronx, Kings (Brooklyn), New York (Manhattan), Northeast Suffolk, Northern Nassau, Northern Queens, Northern Westchester, Northwest Suffolk, Orange, Putnam, Richmond (Staten Island), Rockland, Southeast Suffolk, Southern Nassau, Southern Queens, Southern Westchester and Southwest Suffolk. * From Monday evening through Tuesday afternoon. * A rapidly developing low pressure system south of Long Island will likely produce heavy rainfall across the region. Rainfall totals of 2 to 4 inches with locally higher amounts are possible. Rainfall rates may exceed one inch per hour at times. * Heavy rain may produce areas of flash flooding.

10 STEPS TO EFFECTIVE MEDIA RELATIONS

LongIsland.com

Understanding how the media works, what makes news and how to make the news can be valuable for any organization. In fact, favorable media exposure can mean recognition in the business community and a higher ...

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Understanding how the media works, what makes news and how to make the news can be valuable for any organization. In fact, favorable media exposure can mean recognition in the business community and a higher profile among potential employees, donors and investors. Every successful media relations campaign has several strategies in common. These ten steps will help your organization create an effective media relations program.

1. Define your objectives. What does your organization want to achieve? Don't get sidetracked by less important issues.

2. Pick a story idea that can attract media attention. Make sure the idea helps you achieve your business objectives and goals.

3. Remember your audience. Don't assume reporters know the intricacies of your field. Be clear and concise, and stay away from acronyms and jargon.

4. Identify appropriate spokespersons to tell your story. Spokespeople should be experts in their field and "buy in" to your organization's objectives.

5. Be prepared. While you know your business and your industry, preparation is the key. Have your spokesperson practice getting the message across in a mock interview or even in front of a mirror. If your budget allows, on-camera media training can help spokespeople take charge of interviews with the press.

6. Develop talking points. Make a list of three to five main points, crafting statements that address key issues, and discuss these messages with your spokespeople.

7. Pay attention to the reporter's perspective. Match the story you want to tell with the interests of the media, and look at what you have to say from the reporter's point of view.

8. Respect reporters' needs. Return calls promptly, and be aware of reporters' deadlines. They always appreciate having ample background material, and love facts and figures that will lend credibility to their story.

9. Keep your staff informed. Eliminate the element of surprise! Your management team and employees should be the first to know.

10. Reporters are human, too. Always keep the lines of communication open. In the end, you can successfully develop a relationship that will help you--and the reporter--get the job done. And, the reporter will be sure to call you first the next time they need information!