Technology and Marketing
It is time to embrace new technological advances that can dramatically impact your bottom-line and credibility. Blogs, RSS, podcasting, videocasting combined with high-speed internet connection, affect the way consumers interact with your company and learn about your services or products.
RSS is a new mainstream media tool, that can aggregate and filter a very specific information. It allows you to keep track of your competitors in real time or address your customers' grievances as soon as they arise.
A lot of companies operate on a shoestring budget, and marketing expenses continue to increase. However, the cost of publishing a blog is insignificant compared to other forms of marketing. And as far as marketing to the media is concerned, one of the best ways to ensure that the media will get your story is to blog.
According to John Jantsch, a well-known marketing consultant, "blogs remain the darlings of the search engine community and allow websites to score much higher for important keyword phrases than static web pages alone."
A Word About Public Speaking
What is the number one fear in America? Most of you would agree that it's public speaking. Interestingly, effective speaking skills can be learned. And the payoff will be huge. According to Aram Bakshian, a former director of Speechwriting at the White House, "to rise to the top in ANY field, you must be an outstanding public speaker."
Public speaking is more critical now than ever before. And the ability to speak well in public is probably the most important skill any business leader can have. Without a doubt, your reputation and success depend on how well you communicate and connect with your audience. Great speakers are usually considered outstanding leaders and achievers who are at the top of the game.
Angela Kambarian is available for writing marketing collateral materials - newsletters, case studies, website content, by-lined articles, press releases, etc. Call now for more information or a free cost estimate. Previous articles will be provided upon request.
Phone: (516) 889-8636