Have you ever become tired of turning over pages of the menu while visiting an up-market restaurant or a place of fine dining? To overcome this and add to the experience, WITS Interactive, a premier Mumbai-based advertising and communications agency has brought a digital solution to the good old food menu! In association with WITS Interactive, Koh by Ian Kittichai at the InterContinental, Mumbai has an iPad-enabled menu card. The restaurant's clientele can now flip pages on the iPad viewing their gastronomical delicacy before ordering it. After selecting the items, an order can be placed on the device completely eliminating the need to turn over pages of the menu!
WITS Interactive, which made this blend of palate and technology possible, is one of the pioneering organisations in the communication and advertising business. Among its other innovations, it was the first agency in India to launch an advert-game exclusively hosted on the iPad. However, innovative advertising is only one of the feathers in its cap. Along with advertising, WITS Interactive has successfully undertaken identity rebranding including designing logos, building websites, printing brochures as well as taking care of digital media needs. In the Exhibition and Space Management spectrum, WITS Interactive through its agency Black Pepper India offers complete solutions. Apart from exhibition stall design, fabrication, event management and space design, Black Pepper India also manages office and commercial spaces. In the Learning domain, WITS Interactive provides award-winning medical simulations, 2D and 3D animations, E-learning and M-learning solutions.
The iPad menu developed by WITS Interactive for Koh received a nomination for a pioneering application in m-Business & Commerce/Banking category by mBillionth, an institution which recognizes innovations in telecom and mobile applications. By having a strong presence in the interactive advertising, E-learning, M-learning and simulation domain, WITS Interactive is an organisation to watch out in the future.