Long Island, NY - March 21, 2015 - Man & Woman of the Year is a spirited 10-week fundraising campaign to advance the mission of The Leukemia & Lymphoma Society (LLS) which is to cure leukemia, lymphoma, Hodgkin’s disease and myeloma and to improve the quality of life of patients and their families. Man & Woman of the Year candidates and their teams compete in honor of local pediatric blood cancer patients and survivors, Douglas Grimmett and Mary DeLorenzo, the 2015 Boy & Girl of the Year. Each dollar raised counts as one vote, and the man and woman whose team earns the most ‘votes’ by the end of the campaign period earns the title of Man & Woman of the Year, respectively.
Since its inception in 1949, LLS has invested more than $1 billion in research which has helped to double, triple and even quadruple survival rates in blood cancer patients. The funds raised through Man & Woman of the Year support these efforts and are also used for free blood cancer information, education and support of patients; to drive policies that accelerate the development and approval of new treatments; and to advocate for blood cancer survivors and their families, helping patients navigate their cancer treatments and ensuring that they have access to quality, affordable and coordinated care.
The 2015 Man & Woman of the Year campaign, which is expected to raise more than $500,000, kicks off on Thursday, March 19th, 2015 at Ferrari Maserati of Long Island in Plainview, New York. This year, eleven candidates (including: Eva Casale, Michael Cecere, Maria Celan, Fran D’Alessandro, Tim Daly, Paul Fick, Jody Holmes, Kyle Mostransky, Dominick Oliviero, James Skidmore and Joel Wirchin) will compete for the titles of Man & Woman of the Year. Winners will be announced at the campaign’s Grand Finale Gala on May 28, 2015 at Carlyle on the Green in Farmingdale, NY.