Email marketing is an inexpensive and effective way to market your product or service, if used correctly.
Here are some tips and strategies:
*Use an interesting and intriguing tagline in your subject line. Try to capture the attention of the reader and entice him/her to open the document.
*In your subject line, don't use all capitals with an exclamation point. Generally people overlook and delete those types of emails.
*Try to use relevant information about the service or product being offered.
*Don't oversell. Give the "who, what, why, when, and how" in the first paragraph and get to the point.
*Keep it short and simple. No one will read a lengthy email that tries to sell.
*Make sure you give people a way to unsubscribe and stick to it.
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