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Riverhead and Patchogue Continue to Work Together Co-Marketing Alive on 25 and Alive After Five®

LongIsland.com

Riverhead and Patchogue are continuing to work on solidifying a relationship between the two cities through Riverhead’s kickoff of the Alive on 25 Summer Street Festival.

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Past Alive After Five summer street festival on Main Street in Patchogue.

Photo by: Joy Raines, via LongIsland.com

Riverhead / Patchogue, NY - June 2, 2016 - Riverhead and Patchogue are continuing to work on solidifying a relationship between the two cities through Riverhead’s kickoff of the Alive on 25 Summer Street Festival. Earlier this year, Riverhead Business Improvement District (BID) approached the Greater Patchogue Chamber of Commerce to discuss working together to create a similar event to their highly successful Alive After Five®.

Patchogue Chamber Executive Director David Kennedy enthusiastically embraced the relationship and has since been instrumental in guiding Riverhead planners.

“Patchogue’s Alive After Five® has such great attendance that we are happy to give our attendees the opportunity to attend a similar event on alternating Thursday nights,” said Kennedy. A cross promotional campaign has been laid out to include shared media coverage of both events to encourage people to experience both Main Street events.

The series of events will kickoff in Patchogue on Thursdays, starting July 7 and alternating weeks between the two towns for four weeks each. Alive on 25 will be held July 14, July 28, August 11 and August 25 on Main Street in downtown Riverhead (Main Street/Route 25).

The Alive on 25 Planning Committee reports that there will be a healthy participation of Main Street restaurants and bars offering food and beverage service in the street, with several top Long Island bands playing each night at various locations.

Alive on 25 is free and open to the public and will offer assorted fare with food trucks, local craft beverages, local wines, craft vendors, artist exhibits, as well as family friendly activities. A popular classic car cruise night will be featured as well.

Alive after Five® has been a key part of the revitalization and growth in Patchogue, what many people consider to be a sister town of Riverhead in many ways. According to Riverhead BID Vice President Steven Shauger, “We’re looking forward to providing a similar experience for visitors and local businesses alike.”

The festival starts at 5 p.m. and ends at approximately 9:30 p.m. For more information, visit Aliveon25.com and AliveAfterFive.com.

ABOUT ALIVE ON 25
Alive on 25 is a free summer street festival in Downtown Riverhead offering local craft beverages and wine, live music, artists, street vendors and plenty of activities for all. Main Street will close to traffic to allow for a walkable, pop-up music festival and restaurant offerings, artist exhibitions, free community dance lessons and family-friendly activities.