Long Island, NY - February 5, 2015 - The New York Lottery today announced a new scratch-off game designed to extend the popularity of its Lucky 7’s-themed instant ticket. The move is the latest in a series of strategic marketing initiatives intended to bring added value to players and extra sales to the Lottery’s 18,000 licensed retailers to benefit education statewide.
The new Lucky 7’s Playbook is an over-sized ticket designed to be folded into book format once dispensed. The unique format gives players six distinct games and a different play style with just the turn of a page. Collectively, the Lucky 7’s Playbook features the best overall odds on a $20 game ever offered in New York.
“With 122 chances to win up to $250,000 on six unique games in one package, The Lucky 7’s Playbook will bring more value, excitement and of course, more cash prizes to our players,” said Acting New York Lottery Director Gardner Gurney.
“We believe the over-sized ticket concept can be adapted to meet a variety of player expectations and retailer needs, and we look forward to exploring them all,” Gurney continued.
The Lucky 7’s Playbook is now available for sale at all licensed New York Lottery retailers.
About the New York Lottery
The New York Lottery continues to be North America’s largest and most profitable Lottery, contributing $3.17 billion in fiscal year 2013-2014 to help support education in New York State. The Lottery’s contribution represents 15 percent of total state education aid to local school districts.
New York Lottery revenue is distributed to local school districts by the same statutory formula used to distribute other state aid to education. It takes into account both a school district’s size and its income level; larger, lower-income school districts receive proportionately larger shares of Lottery school funding.
About the New York State Gaming Commission
The New York State Gaming Commission regulates all aspects of gaming and gambling activity in the state, including horse racing and pari-mutuel wagering, class III Indian gaming, video lottery terminal facilities at race tracks, the state lottery and charitable gaming.