Discover Long Island is the official regional organization for both Nassau and Suffolk Counties charged with furthering the $5.9 billion tourism economy. The organization contributes to the economic development and quality of life on Long Island by promoting the region as a world-class destination for visitors, meetings and conventions, trade shows, sporting events and related activities.
Discover Long Island's new place-making destination campaign, "BeLong on Long Island" redefines the Long Island brand and invigorates an emotional connection to the region. The new branding direction does not focus on places to 'visit', but instead taps into a sense of 'belonging' that draws locals to the place they proudly call home and shares the unique stories that differentiate Long Island from other destinations. "BeLONG" evokes visitors, business prospects and residents to find the personalized Long Island experience that best connects them to the destination.
On DiscoverLongIsland.com a new interactive itinerary builder assists website visitors to find where they "BeLONG on Long Island." Users can peruse the website to favorite their top attractions, packages and lodging locations that create a personal itinerary of where to Be Pampered, Be Adventurous, Be a Foodie, Be Cultured and Be Excited. By identifying particular interests and personality traits, an artificial intelligence (AI) platform further enhances the itinerary.
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