If a reporter is interested in your story, help him/her promptly! (Remember, reporters are on strict deadlines.) Here are some additional tips: * Never mislead a reporter! * If you don't know something, admit it. You can always call back with the information. * Remember to keep in touch with your contacts. * If for some reason you can not answer a question, say so. The reporter will appreciate your honesty. * Always be prepared. * Finally, keep your promises. Call back when you say you will.