A Philadelphia-based orthopedic practice that recently opened offices in New York City is trying to get a leg up on the competition – through a sponsorship deal with the Madison Square Garden Company’s Rockettes.
The Rothman Orthopaedic Institute, one of the largest orthopaedic practices in the nation, has signed a partnership deal with the Christmas Spectacular and the Rockettes.
As part of this partnership, Rothman will be the official Orthopaedic partner and provider of the Christmas Spectacular, presented by Chase, and the presenting sponsor of the Rockettes Summer Intensive dance education program.
“You cannot find more iconic brands in New York around the holidays than the Radio City Rockettes and the Christmas Spectacular,” Dr. Alexander R. Vaccaro, president of Rothman Orthopaedic Institute. “When we expanded our practice into New York last year, one of our priorities was forming a long-term partnership with a powerful brand synonymous with athletics, active lifestyle and creating family memories.”
Jessica Tuttle, senior vice president of productions business operations for the Madison Square Garden Company, said the Rockettes perform up to five shows a day during the holiday season, so “maintaining their peak physical condition is essential. “
“With this partnership, the Rockettes will now have access to Rothman’s renowned orthopaedic expertise and services during the Christmas Spectacular as well as our Rockettes Summer Intensive dance education programming,” she said.
Rothman sports medicine physician Dr. Melody Hrubes will act as the Rockettes’ new medical director, overseeing general health and orthopaedic care for the dance company.
Events featuring the Rockettes will be held in local communities where Rothman offices are located. Rothman will also be integrated into the Christmas Spectacular production as one of the featured billboards in the scene “New York at Christmas.”
Rothman expanded to New York in 2018, and in early 2020 will begin treating patients in their fifth New York office. Rothman also opened an office in Bergen County, N.J., in 2018, and plans to open its third New Jersey location in Paramus in early 2020.