Here are some "common sense" approaches that will effectively market your company and provide goodwill for future referrals. *Telephone: This is may be the first contact a person has with your company. Make sure the person answering the phone is pleasant, congenial and capable of answering any questions about the company or know who can. * Web site: Your web site is the initial contact the prospect has with your company. Make sure the site is user friendly and simple to use. Proof the web site to make sure there are no errors. *Goals: When presenting your product/service don't promise more than you can deliver. Be realistic in what your product/service can accomplish. * Listening: It is important that you understand what it is the client needs from you. Repeat what you are hearing to prevent any misunderstandings down the line. *Courtesy Reminders: Remember to return telephone calls even if you are busy. Also, try to be prompt for appointments and most importantly, take time to let clients know you appreciate their business! .