Blogging: Advantages and Disadvantages Advantages: If your goal is to position yourself as an expert and build credibility, then blogging should become a part of your marketing mix. The same applies to individuals selling informational products. According to one blogging expert, "a blog is a platform from which to lobby, network and influence sales. It's a way to circumvent traditional media and analysts." Blogs can help drive traffic to your website and increase your page rank. The search engines, including Google, love blogs. Disadvantages: I never heard any business professional say that blogging had increased their earnings or improved their bottomline. Many blogs lack quality content or practical tips. Most of the time, a blog resembles the author's journal or diary. Some sort of an outlet for self-expression. Readers couldn't care less about the author's thoughts or philosophy on life. You do not distribute your blog to a list of subscribers. The reader has to go out and look for it. Some experts maintain that in the near future blogs will be an integral part of an effective online marketing strategy. But there are other alternatives for sharing valuable information with your clients or prospects, such as white papers, electronic newsletters, bulletin boards, etc. 5 Rules for Business Success 1.Stay out of your comfort zone. As one famous author suggests: "Security is for cadavers." 2.When you are ready to quit, you are closer to success than you think. According to an old Chinese saying: "The temptation to quit will be greatest just before you are about to succeed." 3.Take things one day at a time. Don't look too far into the future, just stay focused on the present moment. 4.Keep on moving forward. Never stop learning, improving, growing or investing. "Small daily improvements eventually result in huge advantages." 5.Watch your competitors closely, but pay more attention to what YOU are doing. Angela Kambarian is available for writing powerful and persuasive promotional materials for your business. Call now for more information and a free cost estimate. You are under no obligation.