Freeport, NY April 7, 2011 - Basso On Business founded by "The Everyday Entrepreneur" Rob Basso, assists small and medium size businesses overcome challenges and reach their potential through one-on-one assistance coupled with the use of personalized video updates, classroom work, home study and public display of client progress. Our 2011 partners at Basso On Business include: Empire National Bank: Iron Lotus Personal Training; Sterling National Mortgage; Park Shore Country Day Camp & School; Fuoco Group; The Rampart Group; Armao, Costa & Ricciardi, CPA's; The Perfect Knot; All Boro; Ping Media Concepts; Long Island Advantage Payroll; Brett Harrison Jewlers; Sandwire; Long Island Pulse Magazine; Genesis Creations Contracting and Corbett Public Relations. "The entrepreneurial spirit is alive; however, it is clear that many business owners need new as well as proven strategies to overcome challenges. Our program includes a proprietary approach which includes traditional one-on-one coaching as well as the use of video technology and public meetings to keep program participants accountable," said Rob Basso, Creator of Basso On Business. "Having so many elite organizations embrace our concept demonstrates that we have the right approach for getting businesses back on track." "The Basso On Business program is an innovative concept and we are certain that being part of it will be enlightening. The information we will receive will assist our team in meeting its goals and we intend to pass on what we learn to our clients and others," said Lloyd J. Streisand, CPA, Senior Vice President Sterling National Mortgage Basso On Business focuses on helping small- and medium- size businesses reach their potential. Its hallmark is the Basso On Business studio program where experts interview small business owners, uncover challenges, create and achieve goals and guide their progress throughout the year. For 2011, Basso On Business has incorporated new and enhanced advisory, planning, training and support services. Sponsors will be part of the effort along the way and many will also provide support and knowledge for program participants. To watch Rob Basso announce the new 2011 Basso On Business program click the following link - http://bit.ly/i7Ssgd. For more information on Basso On Business, its sponsors, programs, initiatives and events, contact 516-931-0540 or visit www.BassoOnBusiness.com. Photos from recent Working Lunch With Rob event http://bit.ly/wlwr32011. -END- Corbett Public Relations, Inc. Contact: Bill Corbett, Jr. Tel: (516) 775-0435 ext 1 wjcorbett@corbettpr.com bassoonbusiness.com