If Valentine’s Day had an official love language, it might be flowers… or chocolate… or dinner reservations.
But for the people who really know romance, there’s a simpler truth: nothing says “I love you” more than licorice—especially when it’s premium, gift-ready, and arrives like a sugary mic drop.
That’s why Long Islanders should have Licorice.com on their radar right now. The fast-growing online destination for gourmet licorice is expanding its reach beyond direct-to-consumer—and it’s doing it with a familiar Long Island name leading the charge.
A Long Island connection: Randy Goldbaum joins as Wholesale Sales Manager
Licorice.com is part of the G.O.A.T. Foods family of brands (the portfolio behind multiple specialty food sites), and the company recently brought on Randy Goldbaum as Wholesale Sales Manager—a move aimed at expanding into brick-and-mortar retail, gourmet shops, hospitality, and food-service partners.
Goldbaum isn’t just a sales leader—he’s also well known across Long Island’s business community, with a track record spanning entrepreneurship, local leadership, and brand-building.
In other words: this isn’t just an online candy story anymore. With Goldbaum on board, Licorice.com’s world of sweet, sour, chocolate-covered, twisty goodness is making a real push into local retail—meaning Long Islanders may start seeing these products show up at the kinds of specialty places we already love to shop.
What exactly is Licorice.com?
Licorice.com is built for people who don’t want “whatever’s at the checkout line.” The site highlights 50+ licorice flavors, ranging from classic black and Australian-style red to sour twists, unique shapes, and gift boxes designed for sharing (or not sharing).
It’s also part of a broader “family of gourmet brands” under G.O.A.T. Foods—so shoppers can mix and match across related brands in one checkout.
Valentine’s Day is coming—and Licorice.com is leaning all the way in
If you’re looking for a Valentine’s gift that’s not predictable, Licorice.com has a full Valentine’s collection—think romantic flavor combos, shareable assortments, and chocolate-covered options that feel way more “wow” than a last-minute drugstore box.
A few standout giftable picks from the collection include:
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Sweetheart Sampler Gift Box (made for sharing, themed for the holiday)
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Valentine’s Day Grand Sampler (a “bring it to the party” style assortment)
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Chocolate-covered strawberry licorice options (because yes—this is a thing, and yes—it works)
Why this matters for Long Island
Long Island has no shortage of great gift shops, gourmet markets, hotel boutiques, and specialty candy spots—exactly the types of places G.O.A.T. Foods has said it wants to expand into through wholesale partnerships.
With a Long Island business leader now guiding that wholesale push, it’s a strong signal that Long Island is on the map for what’s next—and just in time for the biggest candy-gifting holiday of the winter.
So whether you’re:
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building a custom Valentine’s box,
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sending a gift to someone who’s impossible to shop for,
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or just proving (once and for all) that licorice lovers have the best taste…
Licorice.com might be your new favorite “I love you” shortcut.
