Floral Park, NY, January 18, 2011 - Leading public relations and personal branding expert Bill Corbett, Jr., President of Corbett Public Relations, Inc., will host an interactive and informative personal branding workshop on February 16th at the Corbett Public Relations office, 111 South Tyson Avenue, Floral Park, N.Y., from 8:00 a.m. to 10:30 a.m. Personal branding is the key element missing from most business owners' and executives' marketing efforts. "Competition for business in this market continues to be fierce. Many businesses will spend significantly on promoting their products and services. Unfortunately, most don't plan or put any money or resources into building the personal brands of company owners, firm partners, sales team members or other key staff members who can learn how to generate significant business. Having an effective personal brand is essential today for developing relationships, attracting attention, building businesses, advancing careers and becoming a irreplaceable staff member. The goal of this seminar is to give individuals some of the tools they need to create, build and grow a powerful personal brand and use it to their advantage," said Bill Corbett, Jr., President of Corbett Public Relations and veteran public relations professional. Personal branding builds an individual's reputation as an expert and leader in her or his sector or field. In addition, current and potential customers and clients seek to hire, recommend and purchase products from individuals who are respected by others and featured in the media. The Fall in Love with Your Brand Personal Branding Workshop will show attendees how to: Create and grow a personal brand Develop a marketing program for their personal brand Use social media and blogs to grow a personal brand Attract attention through media relations Network and use other strategies to attract business There are 15 openings available for this workshop. The cost is $45; advance credit card payment is required, no walk-ins and no refunds. Continental breakfast will be served. To register, please call Bill Corbett at (516) 775-0435 ext. 1 or e-mail wjcorbett@corbettpr.com. For more information about this and other events, go to www.corbettpr.com . -END-