Weather Alert  

"Coastal Flood Advisory" ...Coastal Flood Advisory in effect from 6 am to 10 am EST Monday... The National Weather Service in Upton has issued a coastal Flood Advisory...which is in effect from 6 am to 10 am EST Monday. * Locations...low lying areas along western Long Island Sound. * Tidal departures...2 to 3 ft above astronomical tides in the morning. * Timing...minor coastal flooding around the times of astronomical high tide. * Impacts...minor flooding along portions of the immediate coastline. Precautionary/preparedness actions... A coastal Flood Advisory indicates that onshore winds and tides will combine to generate flooding of low areas along the shore. ...Western l.I. Sound water levels for Monday morning... Coastal............time of......forecast total......flood..... Location...........high Tide.....Water level........category.. ...................................(Mllw/mhhw)................ Kings Point NY.......827 am......9.6-10.0/1.8-2.2....none....... Stamford CT..........749 am......9.4.9.8/1.6-2.0.....Minor...... Bridgeport CT........746 am......8.8-9.2/1.5-1.9.....Minor...... New Haven CT.........745 am......8.2-8.6/1.5-1.9.....None....... Old Field NY.........748 am......8.6-9.0/1.3-1.7.....None....... Glen Cove NY.........822 am......9.2-9.8/1.6-1.9.....None....... , "High Wind Warning" ...High Wind Warning in effect from 1 am Monday to 1 am EST Tuesday... ...Dense fog advisory is cancelled... The National Weather Service in Upton has issued a High Wind Warning...which is in effect from 1 am Monday to 1 am EST Tuesday. The dense fog advisory has been cancelled. The high wind watch is no longer in effect. * Winds...northeast 30 to 40 mph with gusts 60 to 70 mph. The strongest winds are expected across Long Island...and especially in areas with eastern exposure. * Timing...winds could begin gusting as high as 45 mph just before daybreak Monday. The strongest winds are expected Monday afternoon and evening. * High wind impacts...damaging winds will blow down trees and power lines. Numerous power outages are expected. Travel will be difficult...especially for high profile vehicles and on elevated roadway and bridges. Precautionary/preparedness actions... A High Wind Warning means a hazardous high wind event is expected or occurring. Sustained wind speeds of at least 40 mph or gusts of 58 mph or more can lead to property damage. , "Storm Warning" The combination of low level moisture and light winds have resulted in areas of fog across the tri-state area. Visibilities have fallen to a mile, with some isolated locations falling to a half mile or less. If driving...slow down...use your headlights...and leave plenty of distance between you and the car ahead of you. 911 am EST sun Jan 22 2017 The combination of low level moisture and light winds have resulted in areas of fog across the tri-state area. Visibilities have fallen to a mile, with some isolated locations falling to a half mile or less. If driving...slow down...use your headlights...and leave plenty of distance between you and the car ahead of you. -- Sunday Jan.22 17,11:00 AM

MetroCard Gets First-Time Ad Buys from Medical Facilities

Card Distribution Targeted at Manhattan Stations.

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Two medical facilities in New York City have purchased advertising space on MetroCards, becoming the first hospitals to promote their services on the fare card.  A print run of 50,000 cards for Mount Sinai’s Urgent Care site was the first of the two to be made available last week, with distribution at the 116 St-Columbia University 1 station and 96 St 1 2 3 station.

Mount Sinai’s ad buy, which promotes its facility on the Upper West Side, runs on the back of the MetroCard. The print run for the other medical facility, NYU Langone Medical Center, has advertising on the front and back.

The ad buy of one million cards for NYU Langone Medical Center began this week distributed at MetroCard Vending machines at the following stations: 14 St 1 2 3; 51 St 6; 66 St-Lincoln Center 1; 68 St-Hunter College 6; 72 St 1 2 3; 77 St 6; 86 St 4 5 6; 86 St B C; 96 St 6; and, Lexington Av/59th St N Q R 4 5 6.

The Metropolitan Transportation Authority (MTA) has been selling advertising space on MetroCards since 1995.  It began selling space on the card’s front face in 2012 as part of an expanded initiative to find new sources of revenue.  Earlier this year, an immigration law firm’s ad buy of 250,000 cards became the first Spanish-language advertising on MetroCards.

“The MetroCard continues to prove its value to advertisers by attracting a diverse list of clients around New York City,” said Paul J. Fleuranges, MTA’s Senior Director of Corporate and Internal Communications. “We look forward to more opportunities to partner with New York institutions like Mount Sinai and NYU Langone.”

The MTA does not disclose the costs of specific ad campaigns. Prices for ads on the back face of the card range from 17¢ to 51¢ per card, with minimum print runs of 50,000. Prices for ads on both sides range from 25¢ to 45¢ per card, with minimum print runs of 250,000. The MTA produces 4 million to 5 million MetroCards every month.

Photos via MTA

 

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