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North Shore-LIJ Huntington Hospital Hosts Inaugural "Go Blue Day" In Honor of March Colorectal Cancer Awareness Month

North Shore-LIJ Huntington Hospital recently recognized March Colorectal Cancer awareness Month with its first ever "Go Blue Day."

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Huntington, NY - North Shore-LIJ Huntington Hospital recently recognized March Colorectal Cancer Awareness Month with its first ever "Go Blue Day" on Friday, March 15, 2013. As part of the day-long spirited event, hospital staff wore blue in support of colorectal cancer awareness and provided patients with valuable information regarding early detection screenings and various treatment options that are available today. Everyone who participated was treated to free ice cream at the hospital’s café, which was packaged in blue to commemorate the day.

Huntington Hospital’s "Go Blue Day" was introduced and spearheaded by Huntington Hospital’s newly appointed Director of Surgical Services and Director of colorectal Surgery David E. Rivadeneira, MD, FACS, FASCRS, an accomplished colorectal surgeon with board-certification in general surgery as well as colon and rectal surgery. "Statistics show that colon and rectal cancers are now the second most common diagnosed cancer in men and women in the United States today," said Dr. Rivadeneira. "While our ‘Go Blue Day’ focused on drawing more attention toward the prevalence and seriousness of colorectal cancers, it also celebrated the new hope for more remissions and cures with quicker recovery thanks to today’s colorectal cancer screenings and minimally invasive colorectal procedures including laparoscopic and robotic surgical procedures."

"Dr. Rivadeneira is a top-flight surgeon who is a strong compliment to Huntington Hospital and our region, bringing a wealth of knowledge and expertise within the areas of colorectal cancer treatment" said Kevin Lawlor, Huntington Hospital's President and CEO. "Having a cancer and surgical leader like Dr. Rivadeneira among Huntington Hospital’s staff allows us the ability to provide the most up-to-date cancer care for our patients through a multidisciplinary team approach that is coupled with not only medical intervention and treatment, but also proactive support and education, which is what ‘Go Blue Day’ is all about."

Established in 1916, North Shore-LIJ Huntington Hospital is a full-service, 408-bed nonprofit hospital serving Huntington Township and surrounding communities. A member of the North Shore-LIJ Health System, Huntington Hospital provides a full range of inpatient, outpatient, and specialized healthcare services, and strives to improve the health and quality of life for the people and communities it serves by providing world-class service and patient-centered care. For more information, contact Julie Robinson-Tingue, Director of Public Affairs, Huntington Hospital, 207 Park Avenue, Huntington, NY 11743, (631) 470-5207,