Weather Alert(2)!
"Wind Chill Advisory" ...Wind Chill Advisory remains in effect until noon EST today... * locations...New York City...Long Island and portions of northeastern New Jersey. * Hazard types...dangerous wind chills. * Timing...this morning. * Wind chill...15 to 24 degrees below zero. * Winds...northwest 15 to 25 mph with gusts up to 35 mph. * Impacts...the frigid conditions will be dangerous to those venturing outside. Prolonged exposure may cause frostbite. The combination of very low wind chills and frigid air temperatures have the potential to result in frozen pipes...frostbite and hypothermia. Precautionary/preparedness actions... A Wind Chill Advisory means that very cold air and strong winds will combine to generate low wind chills. This will result in frost bite and lead to hypothermia if precautions are not taken. Outdoor exposure should be limited. If you are heading outdoors... dress in layers and keep your hands and head covered to protect against frostbite , "Special Statement" ...Dangerously cold wind chills this morning... * temperatures this morning range from near zero to 10 degrees below during this time...coupled with strong...gusty winds...are expected to produce life threatening wind chills as cold as 20 to 30 degrees below zero. * High temperatures today will only be in the teens...with wind chills likely not rising above zero until mid to late afternoon. * Cold spells of this magnitude bring a risk of frostbite and hypothermia for anyone who does not take proper precautions. In addition...frozen pipes and overworked furnaces could leave your house without heat or running water...and car batteries run the risk of dying. * Never venture outdoors without wearing gloves...a hat and several layers of clothing. Wind chill values late Saturday night into Sunday morning could lead to frostbite in less than 30 minutes if proper precautions are not taken. * Run water at a trickle and keep Cabinet doors open to prevent pipes from freezing. * Never use a stove or oven to heat your home or use an open flame to melt frozen pipes. Many house fires result from these practices. * Check tire pressure and your car battery. Be sure your car has a winter safety kit that includes a blanket...warm clothes and gloves in case your car breaks down or becomes stranded. * Take extra steps to keep your pets warm and know their limits to cold. -- Sunday Feb.14 16,11:48 AM Weather  |  LIRR  |  Traffic  |  Traffic Cams |  Weather News

 

Change to Facebook Users’ News Feed, Premium Video Ads

Tech & Science, Local News, Business & Finance, National & World News

Just when you thought there weren't any more changes to Facebook, another change comes along -- premium video ads to the News Feed.

The user experience on Facebook continues to change. If it’s not a new layout or new features, it’s something else. This time around, it’s going to be on the News Feed. On Thursday, Facebook announced its premium video ads will begin to appear directly on users’ News Feed.

The initial Facebook premium video ads from select advertisers run for 15 seconds. They automatically play without sound as soon as it appears on the user’s screen. When the video is tapped on, it expands to full-screen with sound.

The company had been testing these premium video ads for several months since it was announced in December, but the official limited introduction roll out is here now with a concentration of high-quality campaigns.

Facebook plans to move slowly and cautiously with its premium video ads so as to get a feel from users on the experience, and not to turn users away, according to Facebook’s Business blog. It’s a much different approach than has been seen in the past.

The introduction of premium video ads will help Facebook bring in additional revenue. The ads reportedly will cost anywhere from $1 million to $2.5 million per day. It would tap into television-marketing budgets of advertisers.

Facebook hopes to present advertisers with the features of scheduling ads for specific days and times as well as for reach and frequency.

There are about 1.2 billion members on Facebook globally, and about 30.5 million daily active users in the U.S. The video ads will make an interesting sell to advertisers, but Facebook will have to see how it plays out for users.

The company has retained a video-advertising evaluation company to review video ads to ensure its users see high quality ads. Ad campaigns are reviewed for “watchability, meaningfulness and [for] emotional resonance.”

[Source: Facebook’s Business blog; Bloomberg Businessweek.]

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