The brochure design and layout is just as important as your copy. Before you begin to write your brochure, think about a suitable design that will capture your reader's attention.
If you don't have the budget to hire a graphic artist, then you should consider purchasing a desktop publishing program like Quark Xpress or Aldus Pagemaker.
Once you have a program, you can use it to design all of your company literature and flyers. These programs have pre-designed templates. You can also create your own template.
Further, they include various fonts and typefaces to make your brochure more appealing.
Here are some tips to help you make your brochure stand out:
* Drop caps increase readership
* Limit your opening paragraph to as few as 12 words.
* Set important paragraphs in bold or italic
* Use bullets to help the reader along
* Use a 12 point font
* Leading and/or line-spacing between paragraphs increase readership by approximately 12%
* Use a serif typeface
* Use no more than three fonts per brochure
* Use graphics (lines and/or geometrical shapes) or photos to make the publication more appealing. You can purchase photos and graphics on-line.
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(c) Hilary JM Topper